Etika Periklanan

Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…

Brand new justice : how branding places and products can help the developing …

The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly." "Packed with case studies of second and third-world internationa…

The global brand: how to create and develop lasting brand value in the world …

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strengt…

Management control systems: performance measurement, evaluation and incentives

The book's key strengths are its real world, practical examples, the huge range of international case material, coverage of international issues and multinational organisations, and the coverage of ethics and not-for-profit issues. The book is perceived as thorough, logical, and easy to read.

Flavor Chemistry and Technology

A much-anticipated revision of a benchmark resource, written by a renowned author, professor, and researcher in food flavors, Flavor Chemistry and Technology, Second Edition provides the latest information and newest research developments that have taken place in the field over the past 20 years. New or expanded coverage includes: Flavor and the Information Age Food/Flavor interactions Flavorin…

Food flavorings

Food Flavorings, Third Edition, is written for scientists and technologists in the flavor and food industries and provides a comprehensive review of the natural sources of flavor ingredients and the formulation, manufacture, and application of food flavorings. New to this edition are chapters on pharmaceutical and tobacco flavorings.

International human resource management: a multinational company perspective

This new textbook provides comprehensive coverage of the key issues facing multinational corporations (MNCs) in their management of human resources across diverse national boundaries. It attempts to answer the question, "Can there be a uniform set of best human resource management (HRM) practices applicable across a spectrum of nations irrespective of cultural and institutional individualities?…

Mathematical principles of decision making = Principia mathematica decernendi

he describes his method for the mathematical treatment of decision problems, which he developed in the 70s. Called AHP, it is now used around the world in many different fields.

International human resource management

International Human Resource Management is a critically engaging and student friendly textbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and strategic HRM issues, with a strong emphasis…

International human resource management : managing people in a multinational …

Dowling et al is a rare instance of a textbook that has developed alongside the field - helping to shape what it is today - and remains the market leading IHRM textbook worldwide. The international author team have ensured this edition is even more international than its predecessors, whilst also remaining close to curriculum developments. New edition changes include a streamlined chapter struc…

Environmental Engineering: Fundamentals, Sustainability, Design

Now in its second edition, Environmental Engineering: Fundamentals, Sustainability, Design by Mihelcic and Zimmerman has evolved from the traditional approach centered on describing, characterizing, quantifying, and monitoring current environmental problems to one that is focused on the design and development of innovative new solutions. The breadth and depth of coverage is appropriate for a on…

Winning in Asia : strategies for competing in the new millennium

"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major …

Innovate We Can! : Manajemen Inovasi dan Penciptaan Nilai Individu, Organisas…

Lead-Facilitator: Avanti Fontana, Fasilitator dan Periset bidang Strategi, Manajemen dan Inovasi pada Universitas Indonesia; Coach dan Fasilitator untuk Manajemen Inovasi dan Inovasi Manajemen. Identifikasi Rantai Nilai Inovasi Perusahaan Anda! Tingkatkan Keunggulannya. Pantau Radar Inovasi Perusahaan Anda! Pilih yang Paling Berdampak. Kelola Aplikasi Dua Prinsip Inovasi dan Delapan Prinsi…

Strategic Management of Technology and Innovation

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Strategic Management of Technology and Innovation

Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.

Gaining and sustaining competitive advantage

For MBA-level courses in Strategic Management.This text is designed to show students how to put theory into practice.

Competitive strategy dynamics

The complexity and dynamism of modern industries and businesses has exposed shortcomings in the strategy tools currently in widespread use. Senior management is in urgent need of a practical, fact-based, but rigorous approach for understanding how their organizations function, interact with competitors and their market place, and deliver performance over time. The Strategy Dynamics approach off…

The Welch way 24 tips praktis dari CEO terbesar dunia

Edition

-

ISBN/ISSN

9796941880

Collation

ix, 57 hlm. ; 24 cm.

Series Title

-

Call Number

658.4 KRA w

The future of competition : co-creating unique value with customers

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MARKETING

Marketing adalah nama majalah bulanan yang berasal dari Indonesia yang pertama kali diterbitkan pada tahun 2000 dan diterbitkan oleh PT Info Cahaya Hero (Marketing Group). Majalah ini diterbitkan dalam Bahasa Indonesia. Selain edisi cetaknya, ada pula edisi online nya.