APA Style
Lancaster, Geoffrey, Massingham, Lester. (1993).
Essentials of marketing : text and cases (2nd ed).
London ; New York:
McGraw-Hill Book Co..
Chicago Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of marketing : text and cases.
2nd ed
London ; New York:
McGraw-Hill Book Co.,
1993.
Books.
MLA Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of marketing : text and cases.
2nd ed
London ; New York:
McGraw-Hill Book Co.,
1993.
Books.
Turabian Style
Lancaster, Geoffrey, Massingham, Lester.
Essentials of marketing : text and cases.
2nd ed
London ; New York:
McGraw-Hill Book Co.,
1993.
Books.