Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sal…
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…
Billy Boen dalam buku ini memberikan aneka tips yang bisa diaplikasikan bagi eksekutif muda untuk meraih kesusksesan. Terutama bagaimana bersikap dan mengambil langkah untuk mengembangkan diri. buku ini memberikan semua Tools yg dibutuhkan untuk meraih kesuksesan.
Whether you're starting or running a business, searching for new ideas, or trying to advance in your career, you're likely to grapple with the unknown and unpredictable-every day. Though these moments can be difficult and uncomfortable, they also offer opportunities for personal growth, innovation, and creativity. In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susan…
What are you waiting for? Whether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait. Open this book. Inside you will find everything you need.
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…
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