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Social Media Marketing
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
- Edition
- 3rd ed
- ISBN/ISSN
- 9781526423863
- Collation
- xxi, 423 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.872 TUT s
New New Media
YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” are transforming just about every aspect of our culture from the way we elect Presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.
- Edition
- -
- ISBN/ISSN
- 9780205773879
- Collation
- xiv, 225 p. ; 23 cm
- Series Title
- -
- Call Number
- 025.04 Lev n
Corporate social responsibility is not public relations: how to put CSR at th…
The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business…
- Edition
- -
- ISBN/ISSN
- 9781911671428
- Collation
- viii, 216 pages ; 23 cm
- Series Title
- -
- Call Number
- 658.408 WAL c
Rowman & Littlefield Handbook of Media Management and Business
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspi…
- Edition
- -
- ISBN/ISSN
- 9781538174111
- Collation
- vii, 471 p. : illustrations ; 27 cm.
- Series Title
- The Rowman & Littlefield handbook series
- Call Number
- 302.23 ROW
Online Public Relations: A Practical Guide to Developing an Online Strategy i…
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of so…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9780749449681
- Collation
- xiii, 274 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.202 854 678 Phi o
Social Media Marketing Book, The: Sukses Berbisnis Lewat Facebook, Twitter, Y…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789790245600
- Collation
- vi, 209 p. : ill. ; 14 cm
- Series Title
- -
- Call Number
- 658.872 Zar s
Menciptakan penjualan melalui Social Media
Email marketing merupakan salah satu tools pemasaran online yang sangat efektif sampai saat ini, data riset menunjukan bahwa efektivitas email marketing ini hanya satu nomor dibawah SEO dari sisi efektivitas. Hal ini tidak terlalu mengejutkan karena selain sifatnya yang direct dan personal, email marketing memiliki kelebihan dari sisi customisasi pesan yang ingin disampaikan dan juga manajemen …
- Edition
- -
- ISBN/ISSN
- 9786020009315
- Collation
- x, 138 hlm. : ilus. ; 21 cm.
- Series Title
- -
- Call Number
- 658.81 Pun m
Social media marketing
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
- Edition
- 2nd Ed.
- ISBN/ISSN
- 9781473913011
- Collation
- xiv, 332 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Tut s
The crowdfunding revolution : how to raise venture capital using social media
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071790451
- Collation
- xiv, 240 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.152 24 Law t
Social Media is a Cocktail Party: Why You Already Know the Rules of Social Me…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781440454202
- Collation
- ix, 182 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 658.8 Tob s
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780470571095
- Collation
- xvi, 382 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Sol e
Crisis management in the age of social media
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9781606495803
- Collation
- xi, 142 pages : illustrations
- Series Title
- -
- Call Number
- 658.405 6 Cap c
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