Marketing Research: A Strucuture for Decision Making

Edition

-

ISBN/ISSN

020100205

Collation

xxii, 628; 24cm.

Series Title

-

Call Number

658.8 BRO m

Business research methods

A concise, simplified approach to the research process in business and management, guiding students step-by-step through their research project, from exploring questions and problems, to designing the research, and lastly, writing the results. Chapters include a design matrix and three sets of questions by research objective to help identify the designs that are appropriate for a project and wh…

Research Methods for Business: a Skill Building Approach 9th. Ed.

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Business research methods (3rd.ed)

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential readi…

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Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. The appendices provide valu…

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Penelitian Kualitatif: Komunikasi, Ekonomi, Kebijakan Publik, dan Ilmu Sosial…

5ejak diperkcnalkan di Indonesia pada 1970-an, pendckatan kualitatif dalam penclilian terus berkembang dan mcndapatkan tempat yang semestinya dalam dunia penclitian di Indonesia. Metode dan berbagai pcrmasalahan di lapangan yang mengiringi implementasi desain penelitian tersebut juga terus bertambah dan beragam. Buku ini mengetengahkan semua hal yang berkaitan dengan pendekatan kualitatif da…

Business Research Methods 7th.ed

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Qualitative Research in Marketing and Management: Doing Interpretive Research…

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to…

Cara Mudah Belajar SPSS & LISREL : Teori dan Aplikasi untuk Analisis Data Pen…

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Qualitative research & evaluation methods : integrating theory and practice

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Metode Penelitian Kuantitatif: Teori dan Aplikasi

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Riset Komunikasi dan Budaya : Perspektif Teoritik & Agenda Riset

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Teknik Praktis Riset Komunikasi Kuantitatif dan Kualitatif : Disertai Contoh …

Edisi kedua ini membahas detail hakikat istilah kuantitatif dan kualitatif, varian paradigma dan kaitannya dengan riset, termasuk bagaimana riset post-positivistik, teknik membuat latar belakang masalah, serta beberapa varian riset komunikasi. Juga disertai contoh-contoh riset di berbagai bidang komunikasi (media, public relations, manajemen komunikasi pemasaran, dan lainnya) secara praktis unt…

Metodologi Penelitian Kuantitatif: Komunikasi, Ekonomi, dan Kebijakan Publik …

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Metodologi Penelitian: Panduan untuk Master dan Ph.D. di Bidang Manajemen

Publikasi ini dirancang untuk memberikan mahasiswa S-2 dan S-3 pengenalan ringkas dalam melakukan penelitian di bidang manajemen dan organisasi. Pengetahuan dalam membuat pilihan metodologi yang tepat dan memberikan pembaca panduan praktis untuk merancang dan melaksanakan penelitian adalah tujuan yang ditawarkan. Lebih dari lima puluh contoh konkret, latihan, diskusi, dan studi kasus singkat me…

Social Research Methods

Studying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of Social Research. Adopting a coherent and student-friendly format, the boo…

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Pakan merupakan faktor penting dalam menunjang keberhasilan usaha peternakan, oleh karena itu harus terjaga kualitasnya baik secara fisik maupun secara kimia. Guna mempertahankan kualitas pakan maka selain memperhatikan kualitas bahan baku yang digunakan dalam pembuatan pakan, teknik pengemasan (packaging) produk pakan perlu diperhatikan dengan memperhatikan standar pengemasan sehingga daya sim…

Metode Penelitian Kepustakaan : Library Research Kajian Filosofis, Teoretis d…

Edition

-

ISBN/ISSN

9786233723190

Collation

x, 155 hlm.; 23 cm

Series Title

-

Call Number

020.72 HAM m