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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

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More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money

More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money

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Marketing Research

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Marketing Research: An Applied Orientation

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Consumer Behavior : an Asia Pacific Approach

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Consumer Behavior

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Marketing Research

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Marketing Research : Within A Changing Information Environment

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Marketing Research : Methodological Foundations

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Basic Marketing Research: A Decision - Making Approach

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Marketing Research: An Applied Orientation (Sixth Ed.)

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Qualitative Marketing Research: A Cultural Approach

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Menjelajahi Riset Pemasaran: Exploring Marketing Research

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Hitting the Sweet Spot: How Consumer Insights can Inspire Better Marketing and Advertising

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Ethnography for Marketers: A Guide to Consumer Immersion

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