Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 16 from your keywords: subject="Marketing research"
cover
Consumer Insight: How to Use Data and Market Research to Get Closer to Your C…
Comment Share
Stone, MerlinBond, AlisonFoss, Bryan

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing wh…

Edition
-
ISBN/ISSN
9780749442927
Collation
xv, 288 p. : ill. ; 24 cm
Series Title
-
Call Number
658.834 Sto c
cover
Qualitative Research in Marketing and Management: Doing Interpretive Research…
Comment Share
Hackley, Christopher E.,

This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to…

Edition
2nd.Ed
ISBN/ISSN
9781138332218
Collation
xi, 266 pages ; 24 cm
Series Title
-
Call Number
658.072 HAC q
cover
More Guerrilla Marketing Research: Asking the Right People, the Right Questio…
Comment Share
Kaden, Robert J.Linda, GeraldLevinson, Jay Conrad

More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…

Edition
-
ISBN/ISSN
9780749455477
Collation
xviii, 349 p. : ill. ; 25 cm
Series Title
-
Call Number
658.83 Kad m
cover
Marketing Research
Comment Share
Aaker, David A.Kumar, V.Day, George S.

Abstrak Belum Tersedia

Edition
9th
ISBN/ISSN
470050764
Collation
xvii, 774 p. : ill. ; 26 cm
Series Title
-
Call Number
658.83 Aak m
cover
Marketing Research: An Applied Orientation
Comment Share
Malhotra, Naresh K.

Abstrak Belum Tersedia

Edition
5th
ISBN/ISSN
132279177
Collation
xxvi ; 781 p ; ill., map ; index ; 27,5 cm
Series Title
-
Call Number
658.83 Mal m
cover
Consumer Behavior : an Asia Pacific Approach
Comment Share
Blackwell, RogerD\'Souza, ClareTaghian, MehdiMiniard, PaulEngel, James

Abstrak Belum Tersedia

Edition
1st.
ISBN/ISSN
0-17-012977-2
Collation
xxv, 536 p. : col., ill. ; 28 cm.
Series Title
-
Call Number
658. 834 2 Con
cover
Consumer Behavior
Comment Share
Blackwell, Roger D.Miniard, Paul W.Engel, James F.

Abstrak Belum Tersedia

Edition
10th.
ISBN/ISSN
0-324-27197-2
Collation
xlii, 790 p. : ill.; 28 cm.
Series Title
-
Call Number
658.834 2 Bla c
cover
Marketing Research
Comment Share
Burns, Alvin C.Bush, Ronald F.

Abstrak Belum Tersedia

Edition
5th.
ISBN/ISSN
0-13-238321-7
Collation
xxx, 665p. : ill. ; 26 cm.
Series Title
-
Call Number
658.83 Bur m
cover
Marketing Research : Within A Changing Information Environment
Comment Share
Hair, Joseph F.Bush, Robert P.Ortinau, David J.

Abstrak Belum Tersedia

Edition
3rd.
ISBN/ISSN
0-07-111592-7
Collation
xxvii, 700 p. : ill. ; 26 cm.
Series Title
-
Call Number
658.83 Hai m
cover
Marketing Research : Methodological Foundations
Comment Share
Churchill, Gilbert A.Iacobucci, Dawn

Abstrak Belum Tersedia

Edition
9th.
ISBN/ISSN
0-324-23693-X
Collation
xxii, 697 p. : ill. ; 26 cm.
Series Title
-
Call Number
658.83 Chu m
cover
Basic Marketing Research: A Decision - Making Approach
Comment Share
Malhotra, Naresh K.Peterson, Mark.

Abstrak Belum Tersedia

Edition
2nd
ISBN/ISSN
131971212
Collation
xxxviii, 631 p. : col. ill. ; 27,5 cm
Series Title
-
Call Number
658.83 Mal b
cover
Marketing Research: An Applied Orientation (Sixth Ed.)
Comment Share
Malhotra, Naresh K.

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780136094234
Collation
929 pages : illustrations, portraits ; 28 cm
Series Title
-
Call Number
658.83 Mal m
cover
Qualitative Marketing Research: A Cultural Approach
Comment Share
Moisander, JohannaValtonen, Anu

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9781412903813
Collation
xi, 227 p. ; 25 cm
Series Title
-
Call Number
658.83 Moi q
cover
Menjelajahi Riset Pemasaran: Exploring Marketing Research
Comment Share
Zikmund, William G.Babin, Barry J.

Abstrak Belum Tersedia

Edition
10th Ed
ISBN/ISSN
9789814319034
Collation
xxiv, 533[L:5, G:18, C:14, I:7]p, ill.; 24 cm
Series Title
-
Call Number
658.83 Zik m
cover
Hitting the Sweet Spot: How Consumer Insights can Inspire Better Marketing an…
Comment Share
Fortini-Campbell, Lisa

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9781887229098
Collation
xii, 257 p. : ill. ; 23 cm
Series Title
-
Call Number
658.8343 For h
cover
Ethnography for Marketers: A Guide to Consumer Immersion
Comment Share
Mariampolski, Hy

Abstrak Belum Tersedia

Edition
-
ISBN/ISSN
9780761969471
Collation
xii, 252 p. ; 23 cm
Series Title
-
Call Number
658.834 Mar e