Strategic goals are broad, long-term aspirations (typically 3–5 years), while objectives are the specific, measurable steps taken to achieve them. To set them effectively, establish a forward-looking vision, use the SMART Criteria, and translate objectives into actionable KPIs to track progress.
"Customer-Focused Quality: What To Do on Monday Morning" explains why companies succeed -- attention to the customer! This dynamic book by Hinton and Schaeffer provides you with several well-tested business principles to help you transform your company into a customer-focused team. This book offers several outstanding case studies from Malcolm Baldrige National Quality Award winners and provide…
Buku ini membahas strategi dan konsep manajemen hubungan pelanggan (Customer Relationship Management/CRM) secara mendalam. Penulis menjelaskan bagaimana perusahaan dapat menciptakan loyalitas pelanggan, memahami kebutuhan mereka, dan mengoptimalkan hubungan jangka panjang untuk meningkatkan nilai bisnis.
Mastering time management isn’t about squeezing more tasks into your day; it’s about aligning your energy with your priorities. By implementing targeted strategies, you can boost productivity and carve out dedicated time for rest and fun.
Untuk mempertahankan eksistensi bisnis di era modern, kunci utamanya adalah adaptasi teknologi, inovasi produk yang berpusat pada pelanggan, dan kelincahan (agility) dalam merespons dinamika pasar.Dalam buku klasik "Mempertahankan Eksistensi Bisnis di Milenium Baru" yang disunting oleh Budi W. Soetjipto dkk, ditekankan pentingnya pemikiran kritis dan strategis dari para pelaku usaha.
Buku ini menunjukkan bagaimana Anda dapat meyakinkan orang untuk melakukan bisnis dengan Anda, dengan mengembangkan kemampuan Anda berkomunikasi dengan orang lain - dengan menggunakan teknik-teknik menjual yang terbukti berhasil diterapkan dalam setiap situasi.
Manajemen merek (brand management) adalah proses strategis untuk membangun, memelihara, dan mengembangkan citra merek di benak konsumen. Ini lebih dari sekadar logo atau slogan; ini mencakup setiap touchpoint, mulai dari identitas visual, kualitas produk, hingga layanan pelanggan, guna menciptakan nilai jangka panjang.
This volume contains a series of interviews with the chief executives of 40 leading European companies, who discuss the distinctive European model of business management which is emerging to rival US and Japanese practices. The opportunities of the European marketplace are fully exploited
Strategic Supply Chain Management by Shoshanah Cohen and Joseph Roussel is a highly regarded business reference that outlines "the five disciplines for top performance". It demonstrates how to align supply chain strategies directly with a company's competitive differentiation rather than treating operations as a generic back-office function.
Respected analyst Matthew Kiernan offers his Eleven Commandments of 21st Century Management, a collection of visionary strategies that executives can use to foster the mix of constant creativity and lightning-swift implementation that will enable their companies to prosper. Business leaders will find guidelines for creating new sources of profit, discovering hidden assets, empowering employees,…
Investments, Twelfth Edition, is intended primarily as a textbook for courses in investment analysis. Our guiding principle has been to present the material in a framework that is organized by a central core of consistent funda-mental principles. We attempt to strip away unnecessary mathematical and technical detail, and we have concen-trated on providing the intuition that may guide students a…
The enthusiasm of the users of this MBA-oriented book has been greatly rewarding for us, and we thank them for their comments, suggestions, criticism, and support. Although the book is not the massive seller that an undergraduate textbook can become, it is clear that there is, as we felt, a need for a solely MBA-level text. The book was originally written because of the express need we felt in …
MindTap for Camm/Cochran/Fry/Ohlmann's Business Analytics, 4th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. This best-selling e…
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while …
Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 -- Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, follo…
These five fundamental pillars act as the structural blueprint for organizational success. When carefully aligned, they translate a company’s vision into flawless day-to-day execution.
Using metrics and making the business case for HR is no longer an option; it's becoming an absolute requirement for creating and maintaining a competitive advantage. Use HR Metrics to save your budget, and maybe your own career as you identify opportunities by measuring the success of your HR processes. HR Metrics brings HR executives quickly up to speed on the -New HR - more measurable, more s…
Buku ini disusun dalam kepentingan domestik dengan menyajikan kasus-kasus yang sering terjadi di Indonesia, untuk memudahkan mahasiswa mempelajari manajemen stragegik. Sedang kasus pada perusahaan asing bila ada, terbatas pada perusahaan asing multinasional yang di kehadirannya cukup familiar. Penulisan buku ini mengikuti mainstream satuan acara perkuliahan (SAP), yaitu lebih mengacu kepada …
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will fi…
In The Workforce Scorecard, Huselid, Becker, and Beatty introduce a management and metrics system that identifies the behaviors, competencies, and mindset and culture required for workforce success, and measures how these dimensions impact the bottom line." "For managers who want to turn practices into strategic results and HR professionals who want to quantify the value they create, The Workfo…