Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions.
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s a classic engineering text that covers the analysis, design, and construction of these specific types of reinforced concrete structures. General Content and Purpose The book serves as a practical guide for engineers, providing detailed procedures and considerations for structural design in accordance with relevant codes of practice. Its key focus areas include: Design Procedures: Elaborati…
This book was originally translated into English in 1963. Since that time, it has been used in xeroxed form as a training course text at the International Institute of Seismology and Earthquake Engineering (IISEE) in Tokyo. In the ten years since the HSEE was founded under the joint sponsorship of UNESCO and the Japanese government, it has provided intensive training for more than 250 students …
Most leadership models start with trying to identify what great leaders do. In Follow the Leader, global speaker, consultant and leadership expert Emmanuel Gobillot answers a much more fundamental question to anyone wanting to become a great leader: 'what do great followers want?'. In this fast-paced and well-researched book, he identifies the key elements of leadership success and the proven p…
Resiliensi X Inovasi mengungkap mengapa banyak inovasi gagal, bukan karena kurang ide cemerlang, tetapi karena perjalanan inovasi penuh tantangan dan hanya sedikit yang cukup resilient untuk bertahan. Buku ini menunjukkan bahwa kegigihan, komitmen untuk tumbuh, dan emosi positif adalah modal utama agar ide dapat melewati penolakan, kegagalan, dan ketidakpastian. Melalui uraian reflekti dan prak…