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Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Gia m
Metodologi Penelitian untuk Public Relations: Kuantitatif dan Kualitatif
"PROGRAM atau kegiatan Public Relations sebaiknya dibuat berdasarkan data atau fakta di lapangan atau berdasarkan hasil penelitian, tidak hanya berdasarkan perasaan atau spekulasi saja sehingga setiap program dapat mencapai sasaran dan dapat memelihara citra dan reputasi organisasi atau perusahaan. Saya menyambut baik atas terbitnya buku iri sebagai salah satu khazanah menambah perbendaharaan b…
- Edition
- -
- ISBN/ISSN
- 9789793782645
- Collation
- xvi, 304 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Ard m
Communication measurement: Konsep dan aplikasi pengukuran kinerja public rela…
Fungsi public relations ( PR ) dewasa inidipandang semakin penting dalam rangka menunjang keberhasilan bisnis perusahaan-perusahaan modrn. Bahkan, di pelbagai korporasi besar, fungsi public relations atau komunikasi perusahaan umumnya diletakkan pada level strategis dalam struktur organisasi sejajar dengan fungsi - fungsi lain seperti marketing, keuangan atau SDM. Namun demikian, dalam prakt…
- Edition
- -
- ISBN/ISSN
- 9789793782133
- Collation
- xi, 159 hal. : ilus ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 Gho c
Manajemen Public Relations: Strategi menjadi Humas Profesional
Perkembangan teknologi informasi yang luar biasa, membuat sebuah berita terkini dapat menyeberangi samudra dan melintasi benua dalam hitungan detik. Dalam kondisi seperti ini, keterampilan dan kepiawaan humas dalam mengolah data yang masuk dan mengemasnya dalam sebuah paket dengan tujuan tertentu, menjadikannya berada pada posisi strategis dan vital dalam dunia bisnis. Buku ini mencoba menghadi…
- Edition
- -
- ISBN/ISSN
- 9789791486361
- Collation
- xviii, 361 p. : ill. ; 23cm
- Series Title
- -
- Call Number
- 659.2 Mor m
Reputation Management: The Key to Successful Public Relations and Corporate C…
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demons…
- Edition
- -
- ISBN/ISSN
- 9780415974714
- Collation
- xxiv, 432 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 659.2 Doo r
Marketer's Guide to Public Relations in The 21st Century, The
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 324312105
- Collation
- viii, 287 p. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Har m
Managing Communications in a Crisis
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780566082942
- Collation
- xii, 176 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Ruf m
Corporate Public Affairs: Interacting with Interest Groups, Media, and Govern…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780805856439
- Collation
- xviii, 477 p. ; 23,5 cm
- Series Title
- -
- Call Number
- 659.285 Ler c
Public Relations Writing: Teknik Produksi Media Public Relations dan Publisit…
Abstrak Belum Tersedia
- Edition
- 2nd Ed
- ISBN/ISSN
- 9786029413083
- Collation
- xvi, 294 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.4 Kri p
Public Relations Writing and Media Techniques
Abstrak Belum Tersedia
- Edition
- 5th.
- ISBN/ISSN
- 0-205-41849-X
- Collation
- xiv, 578 p. : ill. ; 24cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Public Relations: Strategi Kehumasan dalam Menghadapi Krisis
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789791692441
- Collation
- iv, 174p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 659.2 Cha p
Public Relations Writing: The Essentials of Style and Format
Abstrak Belum Tersedia
- Edition
- 6th Ed
- ISBN/ISSN
- 9780071101837
- Collation
- xviii, 377 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 808.066 659 Biv p
Cutlip & Centers Effective Public Relations
Abstrak Belum Tersedia
- Edition
- 10th Ed
- ISBN/ISSN
- 9780138145668
- Collation
- xviii, 486 p. : ill. (some col.) ; 26 cm
- Series Title
- -
- Call Number
- 659.2 Bro c
Public Relations: The Profession and The Practice
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780071288880
- Collation
- xxiv, 393 [A: 13, G: 8, C: 1, I: 11] p. : col. ill
- Series Title
- -
- Call Number
- 659.2 Pub
Hubungan Masyarakat: Suatu Studi Komunikologis
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9795141635
- Collation
- xiii, 177 hal.: 24 cm
- Series Title
- -
- Call Number
- 659.2 Eff h
Dasar - Dasar Public Relations
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9796922088
- Collation
- x, 209 hal.: 23 cm
- Series Title
- -
- Call Number
- 659.2 Soe d
Humas: Membangun Citra dengan Komunikasi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9796923157
- Collation
- xi, 683 hal.: 23 cm
- Series Title
- -
- Call Number
- 659.2 Moo h
Hubungan Media: Konsep dan Aplikasi
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789797691936
- Collation
- xiii, 174 p.; 20 cm
- Series Title
- -
- Call Number
- 659.2 Nur h
Public Relations: Profesi dan Praktik
Abstrak Belum Tersedia
- Edition
- 3rd Ed
- ISBN/ISSN
- 9789791749299
- Collation
- xxviii, 460 [L:18, G:10, I:6] p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 659.2 Pub
Crisis Public Relations
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789797693466
- Collation
- xxiv, 366 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 659.2 Nov c
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