There are not many books that are genuine classics, and only a handful in business and management whose insights and ideas last for 50 years and more. This book is one of the very few 'must reads' for anybody seriously interested in the role of management within the firm. Originally published in 1959, The Theory of the Growth of the Firm has illuminated and inspired thinking in strategy, entrep…
The search for the key to economic growth has proved elusive and contentious. This book uses new empirical evidence to propose an integrated approach for achieving strong industrial and technological capabilities to form the basis for regional and national economic development.
"Lynn Paine has an optimistic analysis of the need for--and the value of--bringing ethical values into business decision-making. The 'meltdown' of so many high-flyers reecntly suggests that lesson had been lost on too many companies during the boom years. The time has come to take account of what she writes."--Paul A. Volcker
PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world …
Principles of Economics, 6/e, International Edition" became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula …
"In the second edition of 'Customer Relationship Management: Concepts and Technologies', Francis Buttle has written the definitive CRM text book. Highly recommended for those seeking an unbiased and comprehensive understanding of CRM from strategy to technology. Buy it, read it, and refer to it often to stay on track for a successful CRM endeavor!" Bob Thompson, CEO, CustomerThink Corp. "Fr…
his market leading text offers proven, comprehensive, applications-oriented approach. Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems. STATISTICS FOR BUSINESS A…
This volume provides solid methodological development in the area of statistics for business & economics. The development of each technique is presented in an application setting, with statistical results providing insights & solutions to problems.
STATISTICS FOR BUSINESS AND ECONOMICS Revised 12e brings together more than twenty-five years of author experience, sound statistical methodology, a proven problem-scenario approach, and meaningful applications to demonstrate how statistical information informs decisions in the business world. Discover how the most trusted approach to statistics today is Simply Powerful with the latest market-l…
Get more out of your statistics course than simply solving equations. Discover how statistical information enables strong decisions in today's business world with STATISTICS FOR BUSINESS AND ECONOMICS, REVISED 13E. Sound methodology combines with a proven problem-scenario approach, and meaningful applications for the most powerful approach to mastering critical business statistics. This edition…
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