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Disusun sebagai upaya mengisi kelangkaan literatur studi ini, maka fakus utama buku ini adalah kajian etis dengan pendekatan filsafat terhadap studi komunikasi, baik sebagai ilmu (tingkat teoretis konseptual) sebagaimana yang tampak dalam bebrbagai teori, pemikiran, asumsi, dan pandangan tentang komunikasi, maupun sebagai aplikasi sebagaimana yang mewujud dalam perilaku dan tindakan berkomunika…
This edition represents the ethical and legal responsibilities of PR writing and the understanding of persuasion tecniques needed to write effectively. Including the kinds of research a writer needs to do. It's very useful for you to understand what makes public relations writing different form literary writing.
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No industry has been affected more permanently and positively by the Internet than public relations. Winning PR in the Wired World brings everyone from the CEO to the director of marketing up to cyberspeed by teaching them everything they need to know about PR in the new digital economy. Readers will learn how to implement communications guru Don Middleberg?s four fast ?rules? to successful PR:…
When Barry Fairbrother dies in his early forties, the town of Pagford is left in shock. Pagford is, seemingly, an English idyll, with a cobbled market square and an ancient abbey, but what lies behind the pretty facade is a town at war. Rich at war with poor, teenagers at war with their parents, wives at war with their husbands, teachers at war with their pupils, Pagford is not what it first se…
The Interpersonal Communication Book approaches the subject of communication through integrative theory, research, and hands-on methods. A threefold approach identifies important communicative concepts: choices in interpersonal situations, the theories and research that support these choices, and the communication skills necessary to effectively use these theories. The text allows students t…
Kajian Sosiologi Komunikasi merupakan perspektif yang sudah lama ada. Di Indonesia kajian ini baru mendapat perhatian serius kira-kira sepuluh tahun terakhir karena didesak oleh kelahiran berbagai media massa serta booming teknologi komunikasi yang begitu hebat
Buku ini menghimpun tulisan-tulisan yang mencoba menjawab prtanyaan-pertanyaan di atas. Buku ini selain menguraikan kemusykilan komunikasi antarbudaya, juga menawarkan metode untuk mengamatinya dan memberikan saran untuk meningkatkan keefektifannya. Deddy Mulyana memulainya dengan menjelaskan pentingnya komunikasi antarbudaya dan Jalaluddin Rakhmat menutupnya dengan uraian tentang penelitian ko…
The dynamic communication process through which organizational… The dynamic, ongoing process of creating and negotiating meani… The process of creating and negotiating collective coordinated… ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consis…
Implementing Enterprise Risk Management is a practical guide to establishing an effective ERM system by applying best practices at a granular level. Case studies of leading organizations including Mars, Statoil, LEGO, British Columbia Lottery Corporation, and Astro illustrate the real-world implementation of ERM on a macro level, while also addressing how ERM informs the response to specific in…
Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world (Publishers Weekly) Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. Har…
Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing wh…
A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounde…
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand w…
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial se…
A fully revised second edition focused on the best practices of enterprise risk management Since the first edition of Enterprise Risk Management: From Incentives to Controls was published a decade ago, much has changed in the worlds of business and finance. That's why James Lam has returned with a new edition of this essential guide. Written to reflect today's dynamic market conditions, the Sec…
Enterprise risk management is a complex yet critical issue that all companies must deal with as they head into the twenty-first century. It empowers you to balance risks with rewards as well as people with processes. But to master the numerous aspects of enterprise risk management, you must first realize that this approach is not only driven by sound theory but also by sound practice. No one kn…