Tentunya banyak peningkatan-peningkatan keilmuan dan perubahan yang terus up to date dengan berkembangnya paradigma pemikiran penelitian yang terus berkembang yang bukan hanya memandang dari satu bidang keilmuan saja, melainkan kombinasi dalam multidisiplin ilmu. Di dalam buku ini, penulis lebih memfokuskan penulisan pada riset penelitian PR dan juga bagaimana riset yang dilakukan dalam bentuk …
Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.
Metode netnografi (netnografi = internet + etnografi) adalah metode yang digunakan untuk mempelajari budaya pengguna internet (lebih khusus media sosial). Pada dasarnya, netnografi adalah penerapan metode etnografi untuk mempelajari budaya pengguna media sosial. Metode ini berusaha menggambarkan budaya dari sudut pandang orang yang diteliti dengan menjalankan investigasi, keterlibatan dengan or…
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining th…
This book examines the theoretical and practical aspects of ethical dilemmas in qualitative research. To many researchers, `ethics' has been associated with following ethical guidelines and gaining ethics approval from academic bodies. However, the complexities of researching private lives and placing accounts in the public arena increasingly raise ethical issues which are not easily solved by …
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Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experie…
Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.
Buku Metode Kuantitatif: Pendekatan Pengambilan Keputusan untuk Hmu Sosial dan Bisnis berorientasi membantu rrsahasiswa dan pembaca yang merupakan praktisi perusahaan dalam memahami permasalahan-permasaiahan yang berkaitan dengan analisis kuantitatif dalam pengambilan keputusan di bidang sosial dan bisnis. Setelah membaca buku ini, pembaca mampu menguraikan dan memahami secara jelas pengguna…
Kebanyakan orang berpikiran bahwa penelitian (atau riset) kualitatif memiliki tahapan yang kompleks dan sangat rumit (dalam melaksanakannya). Dalam lingkungan pendidikan, metode riset ini bisa dikatakan penting walaupun tidak diajarkan dengan baik (atau benar-benar jelas) dalam praktiknya. Dalam proses pembelajaran, metodologi sering kali suatu mata kuliah yang wajib dipelajari, di mana (biasan…
This volume focuses on advances in research methodology in an interdisciplinary field framed by discourses of identity and interculturality. It includes a range of qualitative studies: studies of interaction, narrative studies, conversation analysis, ethnographic studies, postcolonial studies and critical discourse studies, and emphasizes the role of discourse and power in all studies of identi…
Praise for the First Edition: Reflexive Methodology is a textbook indispensable to any young researcher. It does not tell its readers how to do research. It does something much more important: It shows how research has been done in the qualitative tradition, thus encouraging the readers to make their own choices - Barbara Czarniawska, Goteborg University I would go so far as to argue that this …
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experie…
Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contex…
The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations. The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition see…
Describing new techniques and novel applications, Handbook of Research Methods in Public Administration, Second Edition demonstrates the use of tools designed to meet the increased complexity of problems in government and non-profit organizations with ever-more rigorous and systematic research. It presents detailed information on conceptualizing, planning, and implementing research projects inv…
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This book guides you through the entirety of the research process in International Relations, from selecting a research question and reviewing the literature to field research and writing up. Covering both qualitative and quantitative methods in IR, it offers a balanced assessment of the key methodological debates and research methods within the discipline.
Buku yang sangat terkenal ini menyajikan sebuah pengantar komprehensif dan seimbang tentang penelitian sosial dengan pendekatan kuantitatif dan kualitatif, menekankan keuntungan untuk mengombinasikan berbagai pendekatan lain. Puluhan contoh-contoh baru dari studi penelitian sosial aktual dapat membantu menjelaskan berbagai konsep dan metode. “Menelaah metode kualitatif dan kuantitatif secara…
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year M…