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Public relations : strategies and tactics
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techn…
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292056586
- Collation
- 624 pages : color illustrations ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Public relations : strategies and tactics
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues…
- Edition
- 6th ed
- ISBN/ISSN
- 9780321055552
- Collation
- xxiv, 584 p. : ill. (some col.) ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Crisis Communications: A Casebook Approach
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781138923744
- Collation
- 1 online resource (xi, 424pages) : illustrations
- Series Title
- -
- Call Number
- 659.2 FEA c
Pengantar public relations kontemporer
Buku Pengantar Public Relations Kontemporer memberikan wawasan (insight) tentang konsep dan praktik di dunia kehumasan. Dilengkapi dengan studi kasus yang berfungsi untuk memberikan pendalaman pemahaman terhadap konsep yang dipaparkan. Public Relations (PR) adalah fungsi manajemen yang membangun dan mempertahankan hubungan yang baik dan bermanfaat antara organisasi dengan publik yang mempengaru…
- Edition
- Cet. 1
- ISBN/ISSN
- 9786024462369
- Collation
- xvi, 228 halaman : ilustrasi ; 24 cm
- Series Title
- -
- Call Number
- 659.2 SUW p
Manajemen Public Relation : Panduan Efektif Pengelolaan Hubungan Masyarakat
Public Relation (PR) merupakan seni menciptakan pengertian publik yang lebih baik sehingga dapat memperdalam kepercayaan publik terhadap suatu individu atau organisasi. PR memiliki posisi yang sangat penting dalam sebuah organisasi, terutama jika organisasi tersebut sering berinteraksi dengan masyarakat luas. Hal itu karena PR merupakan salah satu front liner penting dalam berkomunikasi dengan …
- Edition
- -
- ISBN/ISSN
- 9789790764934
- Collation
- 319p : il : 24cm
- Series Title
- -
- Call Number
- 659.2 MUK m
The Practice of Public Relations
Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis…
- Edition
- 11th Ed
- ISBN/ISSN
- 9780137058310
- Collation
- xxxi, 449 p. : ill. : col. ; 26 cm
- Series Title
- -
- Call Number
- 659.2 Sei p
Komunikasi: Komunikasi dan Hubungan Masyarakat
Komunikasi adalah kontak antarmanusia agar terjadi saling pengertian. Tanpa disadari, komunikasi adalah bagian penting yang tidak pernah lepas dari kehidupan manusia. Karena itu, kita perlu mengetahui bagaimana membangun komunikasi yang efektif. Saat ini, yaitu era komunikasi, banyak unsur dalam masyarakat, baik lembaga pemerintahan maupun perorangan yang menempatkan komunikasi sebagai unsur do…
- Edition
- -
- ISBN/ISSN
- 9789795260738
- Collation
- xvii, 211 p.; 20 cm
- Series Title
- -
- Call Number
- 302.2 Wid k
Corporate communication
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…
- Edition
- 6th ed
- ISBN/ISSN
- 9780071326155
- Collation
- xx, 307 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 Arg c
Metode Penelitian Public Relations dan Komunikasi
Public Relations (PR) disebut juga dengan Hubungan Masyarakat (Humas) merupakan salah satu ilmu sosial yang membidangi komunikasi. PR bisa dikatakan relatif baru oleh karena itu pula metode penelitian yang khusus membahas mengenai PR pun masih sulit ditemukan. Sementara pakar komunikasi dan praktisi PR menyatakan tanpa melalui kegiatan riset, kita tidak akan sukses dan efektif dalam melaksanaka…
- Edition
- -
- ISBN/ISSN
- 9794219665
- Collation
- xxiii, 312 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 659.2 Rus m
On Deadline: Managing Media Relations
Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by o…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781478603405
- Collation
- xvi, 240 p. ; 23 cm
- Series Title
- -
- Call Number
- 659.2 How o
Marketing Public Relations: A Marketer's Approach to Public Relations and Soc…
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
- Edition
- -
- ISBN/ISSN
- 9780136082996
- Collation
- xxi, 291 p. : ill. (chiefly col.) ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Gia m
Metodologi Penelitian untuk Public Relations: Kuantitatif dan Kualitatif
"PROGRAM atau kegiatan Public Relations sebaiknya dibuat berdasarkan data atau fakta di lapangan atau berdasarkan hasil penelitian, tidak hanya berdasarkan perasaan atau spekulasi saja sehingga setiap program dapat mencapai sasaran dan dapat memelihara citra dan reputasi organisasi atau perusahaan. Saya menyambut baik atas terbitnya buku iri sebagai salah satu khazanah menambah perbendaharaan b…
- Edition
- -
- ISBN/ISSN
- 9789793782645
- Collation
- xvi, 304 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Ard m
Communication measurement: Konsep dan aplikasi pengukuran kinerja public rela…
Fungsi public relations ( PR ) dewasa inidipandang semakin penting dalam rangka menunjang keberhasilan bisnis perusahaan-perusahaan modrn. Bahkan, di pelbagai korporasi besar, fungsi public relations atau komunikasi perusahaan umumnya diletakkan pada level strategis dalam struktur organisasi sejajar dengan fungsi - fungsi lain seperti marketing, keuangan atau SDM. Namun demikian, dalam prakt…
- Edition
- -
- ISBN/ISSN
- 9789793782133
- Collation
- xi, 159 hal. : ilus ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 Gho c
Manajemen Public Relations: Strategi menjadi Humas Profesional
Perkembangan teknologi informasi yang luar biasa, membuat sebuah berita terkini dapat menyeberangi samudra dan melintasi benua dalam hitungan detik. Dalam kondisi seperti ini, keterampilan dan kepiawaan humas dalam mengolah data yang masuk dan mengemasnya dalam sebuah paket dengan tujuan tertentu, menjadikannya berada pada posisi strategis dan vital dalam dunia bisnis. Buku ini mencoba menghadi…
- Edition
- -
- ISBN/ISSN
- 9789791486361
- Collation
- xviii, 361 p. : ill. ; 23cm
- Series Title
- -
- Call Number
- 659.2 Mor m
Reputation Management: The Key to Successful Public Relations and Corporate C…
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demons…
- Edition
- -
- ISBN/ISSN
- 9780415974714
- Collation
- xxiv, 432 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 659.2 Doo r
Marketer's Guide to Public Relations in The 21st Century, The
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 324312105
- Collation
- viii, 287 p. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Har m
Managing Communications in a Crisis
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780566082942
- Collation
- xii, 176 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.2 Ruf m
Corporate Public Affairs: Interacting with Interest Groups, Media, and Govern…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780805856439
- Collation
- xviii, 477 p. ; 23,5 cm
- Series Title
- -
- Call Number
- 659.285 Ler c
Public Relations Writing: Teknik Produksi Media Public Relations dan Publisit…
Abstrak Belum Tersedia
- Edition
- 2nd Ed
- ISBN/ISSN
- 9786029413083
- Collation
- xvi, 294 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.4 Kri p
Public Relations Writing and Media Techniques
Abstrak Belum Tersedia
- Edition
- 5th.
- ISBN/ISSN
- 0-205-41849-X
- Collation
- xiv, 578 p. : ill. ; 24cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
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