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Digital Marketing Strategy: An Integrated Approach To Online Marketing 3rd. ed
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.…
- Edition
- 3rd. ed.
- ISBN/ISSN
- 9781398605978
- Collation
- xvi, 399 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.876 KIN d
Digital marketing strategy: an integrated approach to online marketing
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780749498085
- Collation
- xvii, 364 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.872 KIN d
Gaining and sustaining competitive advantage
For MBA-level courses in Strategic Management.This text is designed to show students how to put theory into practice.
- Edition
- 2 Ed
- ISBN/ISSN
- 0131227327
- Collation
- xxii, 600 pages ; 25 cm
- Series Title
- -
- Call Number
- 658.4 BAR g
Competitive strategy dynamics
The complexity and dynamism of modern industries and businesses has exposed shortcomings in the strategy tools currently in widespread use. Senior management is in urgent need of a practical, fact-based, but rigorous approach for understanding how their organizations function, interact with competitors and their market place, and deliver performance over time. The Strategy Dynamics approach off…
- Edition
- -
- ISBN/ISSN
- 0471899496
- Collation
- xiii, 330 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.401 WAR c
Strategic leadership : top executives and their effects on organizations
A thorough, in-depth treatment of strategic leadership that highlights knowledge creation and practical insight. The authors have been at the forefront of research and writing in this field; this book represents a compilation and creative extension of their own and others research on top executives. This brief one-color text is appropriate for MBA strategy courses or as a supplement to various …
- Edition
- -
- ISBN/ISSN
- 0314046054
- Collation
- xx, 457 pages : illustrations ; 23 cm.
- Series Title
- West's strategic management series
- Call Number
- 658.4 FIN s
The network challenge : strategy, profit, and risk in an interlinked world
While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.
- Edition
- -
- ISBN/ISSN
- 9780137011919
- Collation
- xxvii, 559 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.4012 KLE t
Corporate Strategy : A Resource - Based Approach
Topics include: Resources and Rents; Introduction to corporate strategy; Scale and scope with an industry; business strategy and industry analysis; diversified expansion; organizational limits to firm scope; managing multi business corporation; creating corporate advantage; corporate governance and corporate transformation: the dynamics of corporate strategy.
- Edition
- 2nd.
- ISBN/ISSN
- 007-124932-X
- Collation
- xv, 284 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.401 2 Col c
Advanced marketing strategy : phenomena, analysis, and decisions
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…
- Edition
- -
- ISBN/ISSN
- 9780138519407
- Collation
- xx, 563 pages : illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 Urb a
Strategic management : a competitive advantage approach, concepts and cases
A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. Th…
- Edition
- 16th. Ed
- ISBN/ISSN
- 9781292148496
- Collation
- 680 p : illus; 29 cm
- Series Title
- -
- Call Number
- 658.4012 Dav s
The power of strategy innovation : a new way of linking creativity and strate…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 814407684
- Collation
- xviii, 286 pages) : illustrations ; 23 cm
- Series Title
- -
- Call Number
- 658.401 2 Rob t
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concept…
Abstrak Belum Tersedia
- Edition
- 15th
- ISBN/ISSN
- 0-07-296943-1
- Collation
- xlvi, 449 [Cases: 558, EN-11, I-37] p : col. ill.,
- Series Title
- -
- Call Number
- 658.401 2 Tho c
Gaining and Sustaiing Competitive Advantage
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 131579614
- Collation
- xvii, 555 p. : ill. ; 23,5 cm
- Series Title
- -
- Call Number
- 658.4 Bar g
Managerial Economics and Business Strategy
Abstrak Belum Tersedia
- Edition
- 5th
- ISBN/ISSN
- 71244212
- Collation
- xxxii, 620 p. : ill. col ; 23 cm.
- Series Title
- -
- Call Number
- 338.502 4 Bay m
Modern Competitive Strategy
Abstrak Belum Tersedia
- Edition
- 2nd
- ISBN/ISSN
- 71254404
- Collation
- xiv, 346 p. : ill ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.401 2 Wal m
Strategic Management: Formulation, Implementation, and Control
Abstrak Belum Tersedia
- Edition
- 10th
- ISBN/ISSN
- 71107193
- Collation
- xxix, 436 [various pagings] : ill. ; 25,5 cm.
- Series Title
- -
- Call Number
- 658.401 2 Pea s
Strategic Management and Business Policy: Concepts and Cases
Abstrak Belum Tersedia
- Edition
- 11th
- ISBN/ISSN
- 132345153
- Collation
- xxxviii ; 361 p ; ill. ; index ; 25 cm.
- Series Title
- -
- Call Number
- 658.401 2 Whe s
Strategic Planning : A Practical Guide for Competitive Success
Abstrak Belum Tersedia
- Edition
- 1st
- ISBN/ISSN
- 0-324-23255-1
- Collation
- viii, 223 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 658.403 8 Abr s
Management of Strategy: Concepts and Cases
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 324364326
- Collation
- xxxi, 413 [I-15],[Case Studies: xv, 223] p. : col.
- Series Title
- -
- Call Number
- 658.401 2 Hit m
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 1422403218
- Collation
- xi, 177 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.401 2 Sch b
Implanting Strategic Management
Abstrak Belum Tersedia
- Edition
- 2nd
- ISBN/ISSN
- 9780134518817
- Collation
- xxi, 520 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 658.401 2 Ans i
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