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Let's Get Real or Let's Not Play - Helping clients succeed
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they fo…
- Edition
- -
- ISBN/ISSN
- 9781883219505
- Collation
- 240 hlm.
- Series Title
- -
- Call Number
- 658.8 KHA l
Marketing Communications : fame, influencers and agility 9th. ed
Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learni…
- Edition
- 9th. Ed.
- ISBN/ISSN
- 9781292400327
- Collation
- xxvii, 628 p. : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Marketing communications 4 Ed.
Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. In this edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis…
- Edition
- 4 ed.
- ISBN/ISSN
- 9781529781212
- Collation
- 415 p. ; 24 cm
- Series Title
- -
- Call Number
- 658.802 EGA m
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
Marketing communications : discovery, creation and conversations
This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketi…
- Edition
- 7th. ed
- ISBN/ISSN
- 9781292092614
- Collation
- xxxvi, 724 pages : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Integrated Marketing Communications in Advertising and Promotion
Abstrak Belum Tersedia
- Edition
- 7th
- ISBN/ISSN
- 324408080
- Collation
- xx, 629 p. : col ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 658.82 Shi i
Integrated Advertising, Promotion & Marketing Communications
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273753285
- Collation
- xix, 444 p. : col. ill. ; 28 cm
- Series Title
- -
- Call Number
- 659.1 Clo i
Komunikasi Cinta: Menembus G-Spot Konsumen Indonesia
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9789799101211
- Collation
- xii, 179 p. : ill. ; 21 cm
- Series Title
- -
- Call Number
- 659.1 Kas k
Clueless in Advertising
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 013008378X
- Collation
- 149 p. : ill. ; 20 cm
- Series Title
- -
- Call Number
- 659.102 3 Lwi c
Marketing Communications: Integrating Offline and Online with Social Media
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780749461935
- Collation
- xviii, 483 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.802 Smi m
The mobile marketing revolution : how your brand can have a one-to-one conver…
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9780071788182
- Collation
- xv, 223 pages : illustrations, map ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Alp t
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