Buku ini membahas strategi membangun hubungan yang kuat dan berkelanjutan dengan pelanggan sebagai kunci keberhasilan organisasi. Gerald A. Michaelson menjelaskan berbagai pendekatan untuk memahami kebutuhan pelanggan, meningkatkan kualitas layanan, membangun loyalitas, serta menciptakan nilai tambah yang dapat memperkuat posisi perusahaan dalam persaingan. Buku ini menekankan pentingnya komuni…
Buku ini merupakan salah satu karya klasik dalam bidang manajemen strategis yang menjelaskan cara berpikir seorang strategist dalam menghadapi persaingan bisnis. Kenichi Ohmae mengemukakan bahwa strategi yang efektif tidak semata-mata bergantung pada analisis kuantitatif, tetapi pada kemampuan memahami hubungan antara perusahaan, pelanggan, dan pesaing. Melalui berbagai studi kasus perusahaan J…
Buku ini menyajikan panduan praktis dan terstruktur bagi manajer, pimpinan organisasi, serta praktisi bisnis dalam merencanakan dan mengeksekusi rekayasa ulang proses bisnis (Business Process Reengineering / BPR). Penulis menjelaskan kerangka kerja sistematis, alat bantu (tools), dan teknik analitis yang diperlukan untuk merestrukturisasi proses kerja mendasar guna meraih peningkatan kinerja ya…
Dalam buku ini, Hammer dan Champy menunjukan bagaimana sejumlah perusahaan besar dunia menggunakan prinsip-prinsip rekayasa ulang untuk menyelamatkan ratusan juta dolar per tahun, untuk mempercepat dan membuat segala aspek operasi mereka lebih fleksible. Kunci menuju rekayasa ulang adalah meninggalkan pengertian-pengertian yang paling dasariah yang menjadi landasan dari organisasi modern. Para …
Buku ini memberikan panduan praktis bagi para eksekutif dan manajer dalam meningkatkan kekayaan pemegang saham (shareholder value) secara signifikan melalui pengelolaan portofolio unit bisnis, anak perusahaan, dan lini produk secara efektif. Michael S. Allen menyajikan kerangka analisis komprehensif yang memadukan konsep valuasi bisnis, penilaian risiko (risk assessment), serta pemanfaatan stra…
Buku International Strategic Alliances: Co-operating to Compete karya David Faulkner mengulas secara mendalam dinamika pembentukan aliansi strategis internasional sebagai strategi kunci bagi perusahaan multinasional untuk mempertahankan daya saing di pasar global. Faulkner menganalisis bagaimana persaingan dan kerja sama (kolaborasi) dapat berjalan berdampingan melalui kerangka teoritis ekonomi…
"Global Strategies features examples from successful companies around the world, as well as commentary from the preeminent voices in the field." "Global Strategies does not offer a simple antidote to the challenge of achieving global competitiveness. Rather, it illustrates the many types of strategies that companies have developed to cope with an increasingly dynamic environment. As the trend t…
"Creative Business Challenges" adalah buku karya Dr. Yew Kam Keong (dikenal sebagai Dr. YKK) yang berisi latihan praktis untuk membuka potensi finansial melalui pemikiran kreatif, pemecahan masalah (problem solving), dan inovasi bisnis. Buku ini menantang para eksekutif dan wirausahawan menggunakan teka-teki, visual, dan skenario nyata untuk memicu ide-ide out-of-the-box.
Hanya dalam beberapa menit, Paris Hilton pun memilih salah satu tas di satan kecil bagteria. Sejak saat itu, selebritis demi selebritis tertangkap paparazzi sedang menenteng tas yang, percaya atau tidak, merupakan produksi local Indonesia. Pemandangan antre bermeter-meter masih kita temui di gerai-gerai J. Co, baik di Indonesia maupun di Negara-negara Asia Tenggara lainnya. Sejak kemunculannya,…
To survive and thrive under today's competitive conditions, companies must constantly formulate effective strategies - and they must execute those strategies flawlessly. Thankfully, mastering the skills needed to define and carry out strategy is possible. And this volume will help you. Learn about the common pitfalls of strategy creation as well as the tools to successfully surmount the challen…
Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sal…
E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 c…
For courses in international business. Cultural focus helps students understand key concepts in international business International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. The 9th Edition uses a unique organizing framewo…
The enthusiasm of the users of this MBA-oriented book has been greatly rewarding for us, and we thank them for their comments, suggestions, criticism, and support. Although the book is not the massive seller that an undergraduate textbook can become, it is clear that there is, as we felt, a need for a solely MBA-level text. The book was originally written because of the express need we felt in …
This book has significantly upgraded the knowledge base, introduced a new and diverse set of cases, and drawn directly from the author's consulting experience. A series of new "big picture" topics never discussed earlier in previous edition. They include corporate social irresponsibility., deglobalization, ESG, geopolitics, illiberal democracy, socially responsible investment, trade war, and ta…
Using a reader-friendly style and straightforward, interesting approach, Supply Chain Management: a Logistics Perspective, blends logistics theory with practical applications. The latest content highlights emerging issues, technology developments, and global changes in the constantly evolving field of supply chain management today
Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity,…
These five fundamental pillars act as the structural blueprint for organizational success. When carefully aligned, they translate a company’s vision into flawless day-to-day execution.
Offers a module structure that allows instructors to focus on specific skills and provides flexibility for short courses and different teaching approaches
Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper under…