Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial se…
216 hlm ; 23cm.
Donald J. Trump adalah salah satu pengusaha tersukses, terbesar, dan terglamor di dunia. Nama "Trump" sendiri seolah telah menjadi brand dan mantra bagi kesuksesan. Visinya untuk sukses sekaligus menikmati hidup benar-benar telah menginspirasi banyak orang. Dalam buku ini, Trump menjadi mentor pribadi Anda. Ia berbagi kiat, taktik, strategi, dan rahasianya guna membantu Anda dalam mengembangkan…
Salah satu ilmu oentung dalam mengelola bisnis startup adalah mengenal model bisnis. banyak korporasi besar yang rontok karena model bisnisnya sudag out of date atau ketinggalan zaman sehingga tidak lagi memiliki keunggulan kompetitif. Buku ini memaparkan berbagai jenis model bisnis yang telah terbukti berhasil,.
Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For ye…
Dalam beberapa tahun terakhir, regulasi halal di Indonesia terus berkembang, termasuk dalam sektor jasa logistik. Sebagai bagian dari rantai pasok produk halal, layanan logistik memiliki peran krusial dalam memastikan kehalalan produk tetap terjaga hingga ke tangan konsumen. Buku ini hadir untuk memberikan pemahaman mendalam mengenai pentingnya sertifikasi halal bagi jasa logistik, regulasi ya…
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential readi…
Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively…
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.
Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both profession…
Media relations professionals must know how to stay ahead of the game to be effective in todays complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…
Bagaimana memulai rencana bisnis untuk para wirausahawan baru? Buku ini dapat dijadikan pedoman praktis bagaimana menyusun rencana bisnis Anda. Diulas dengan sederhana dan mudah dipahami, tentang bagaimana logika dan alur berpikir ketika seorang wirausahawan baru harus menetapkan rencana bisnisnya. Dengan adanya rencana diharapkan segala kemajuan atau kekurangan di bisnis baru yang dijalanka…
Buku Manajemen Pergudangan ini adalah panduan lengkap dan komplet tentang praktik-praktik terbaik dalam operasional gudang. Buku ini mencakup semuanya mulai dari kemajuan teknologi terbaru hingga isu-isu lingkungan saat ini, dan merupakan pendamping yang sangat berharga bagi gudang modern. Dengan didukung studi-studi kasus, bahasannya mencakup banyak aspek tentang manajemen gudang, termasuk: pe…
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. The book’s unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and public policy, providing a clear, concise, yet reasonably comprehensive introductory survey of the et…
The Sixth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm's Supply Chain Strategy and Operations. The framework of Supply Chain Management is initially presented by creating a foundation for in-depth study of the five logistics operational components in Part Two. Challenges and strategies related to design and operational integratio…
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
Abstrak Belum Tersedia
There is a strong workplace activity orientation (hands-on) emphasis in this business communications textbook, to help students connect what they learn to what they do or will do on the job. The fourth edition features new end-of-unit case studies, revised exercises and problems, and service-learning exercises