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Services marketing : people, technology, strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781944659004
- Collation
- XVII, 783 pages : illus ; 29 cm
- Series Title
- -
- Call Number
- 658.8 WIR s
Statistik Lingkungan Hidup Indonesia 2019 = Environment statistics of Indones…
Publikasi Statistik Lingkungan Hidup Indonesia (SLHI) 2019 adalah hasil kompilasi data primer dan sekunder mengenai kondisi lingkungan di Indonesia. Penyusunan SLHI menggunakan Framework for The Development of Environment Statistics (FDES) 2013. FDES 2013 terdiri dari enam komponen dan masing masing diturunkan dalam sub-komponen. SLHI 2019 melakukan analisis tentang permasalahan lingkungan deng…
- Edition
- -
- ISBN/ISSN
- 0216-6224
- Collation
- xxvi, 366 hal : 18 cm
- Series Title
- -
- Call Number
- 577.09598021 BAD s
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Services marketing: concepts, strategies, & cases
Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the b…
- Edition
- 4th ed.
- ISBN/ISSN
- 9781439039397
- Collation
- xv, 461 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.8 HOF s
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Research Methods For Business : A Skill Building Approach
Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining th…
- Edition
- 8th ed. (Asia Edition)
- ISBN/ISSN
- 9781119683537
- Collation
- xxv, 396 hal : ilus ; 25 cm
- Series Title
- -
- Call Number
- 650.072 BOU r
Business communication today
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, th…
- Edition
- 14th Ed
- ISBN/ISSN
- 9781292215402
- Collation
- 1 online resource (704 pages)
- Series Title
- -
- Call Number
- 658.45 BOV b
Effective Small Business Management: An Entrepreneurial Approach
Abstrak Belum Tersedia
- Edition
- 8th
- ISBN/ISSN
- 013196870X
- Collation
- xvi, 832 p. : ill., plans ; 29 cm
- Series Title
- -
- Call Number
- 658.022 Sca e
Effective small business management : an entrepreneurial approach
Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with "Effective Small Business Management." This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social res…
- Edition
- 10th Ed
- ISBN/ISSN
- 9780132157469
- Collation
- xv, 871 pages : illustrations ; 29 cm
- Series Title
- -
- Call Number
- 658.022 SCA e
Entrepreneurship: Successfully Launching New Ventures
This is a Pearson Global Edition. The Pearson editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States. For undergraduate courses in Entrepreneurship and New Venture Creation. Inspirational and informative-Entrepreneurship: Launching New Ventures introduces students to the process of entrepreneurial succe…
- Edition
- 3rd Ed
- ISBN/ISSN
- 9780138158088
- Collation
- xxiii, 585 p. : ill. (chiefly col.) ; 29 cm.
- Series Title
- -
- Call Number
- 658.11 Bar e
Entrepreneurship : successfully launching new ventures
This edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one's own business. Careful to identify failures as well as successes. This book is a straightforward guide to starting one's own business.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780133797190
- Collation
- xix, 568 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.11 BAR e
Soil mechanics fundamentals
This accessible, clear and concise textbook strikes a balance between theory and practical applications for an introductory course in soil mechanics for undergraduates in civil engineering, construction, mining and geological engineering. Soil Mechanics Fundamentals lays a solid foundation on key principles of soil mechanics for application in later engineering courses as well as in enginee…
- Edition
- Metric version.
- ISBN/ISSN
- 9780470577950
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 624.15136 BUD s
Construction contracting: a practical guide to company management
The definitive contracting reference for the construction industry, updated and expanded Construction Contracting, the industry's leading professional reference for five decades, has been updated to reflect current practices, business methods, management techniques, codes, and regulations. A cornerstone of the construction library, this text presents the hard-to-find information essential to su…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781118693216
- Collation
- 1 online resource.
- Series Title
- -
- Call Number
- 692.8 CLO c
Portfolio construction and analytics
A detailed, multi-disciplinary approach to investment analytics Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analytics and modeling methods, this book is unique in its multi-disciplinary approach. Investment analytics involves the input of a var…
- Edition
- -
- ISBN/ISSN
- 9781118445594
- Collation
- 1 online resource.
- Series Title
- Frank J. Fabozzi series
- Call Number
- 332.6 FAB p
Online Public Relations: A Practical Guide to Developing an Online Strategy i…
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of so…
- Edition
- 2nd Ed
- ISBN/ISSN
- 9780749449681
- Collation
- xiii, 274 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 659.202 854 678 Phi o
Public relations : strategies and tactics
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techn…
- Edition
- 11th Ed
- ISBN/ISSN
- 9781292056586
- Collation
- 624 pages : color illustrations ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Public relations : strategies and tactics
Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues…
- Edition
- 6th ed
- ISBN/ISSN
- 9780321055552
- Collation
- xxiv, 584 p. : ill. (some col.) ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 Wil p
Broadcast news: writing, reporting, and producing
Broadcast News Writing, Reporting, and Producing presents a solid foundation for any student learning how to become a broadcast journalist in today's world of convergent journalism. The broadcast industry continues to morph as newer and more advanced content platforms are hatched and developed, and broadcast journalists must understand how to writer, report, and produce for multiple platforms s…
- Edition
- 5th ed.
- ISBN/ISSN
- 9780240811833
- Collation
- xviii, 322 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 808.066607 WHI b
Basic photography
When I bought this book I was fully aware that the latest edition (8th) was available to ship immediately while this previous 7th edition will still be ordered. Yet, I stuck to this older 7th edition as I wanted a book that was written solely by Michael Langford before he died. The 8th edition is a collaborative work based on his previous editions and written by several authors. What I like mos…
- Edition
- 7th ed.
- ISBN/ISSN
- 9780240515922
- Collation
- 1 online resource (xvi, 343 pages) : illustrations
- Series Title
- -
- Call Number
- 771 LAN b
Sight, sound, motion : applied media aesthetics
Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema, making Herb Zettl's SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS more applicable than ever. The Sixth Edition of SIGHT SOUND MOTION continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements--light and color, space, t…
- Edition
- 6th Ed
- ISBN/ISSN
- 9780495802969
- Collation
- xxx, 422 pages,: illustrations ; 29 cm.
- Series Title
- Wadsworth series in broadcast and production
- Call Number
- 778.5 ZET s
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