Crisis Communications: A Casebook Approach

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …

Introduction to advertising and promotion : an integrated marketing communica…

Abstrak Belum Tersedia

Etika Periklanan

Buku ini membahas etika dalam perspektif periklanan dan komunikasi pemasaran serta implikasinya dalam pemerekan. Merujuk pada buku EPI (Etika Pariwara Indonesia), buku ini menelaah praktik-praktik periklanan dan komunikasi pemasaran yang berpotensi melanggar pasal-pasal dalam EPI disertai contoh-contoh yang relevan. Buku ini juga membahas implikasi etika periklanan dan komunikasi pemasaran dala…

The Welch way 24 tips praktis dari CEO terbesar dunia

Edition

-

ISBN/ISSN

9796941880

Collation

ix, 57 hlm. ; 24 cm.

Series Title

-

Call Number

658.4 KRA w

Strategic leadership : top executives and their effects on organizations

A thorough, in-depth treatment of strategic leadership that highlights knowledge creation and practical insight. The authors have been at the forefront of research and writing in this field; this book represents a compilation and creative extension of their own and others research on top executives. This brief one-color text is appropriate for MBA strategy courses or as a supplement to various …

The Lexus and the olive tree

An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.

Shared leadership : reframing the hows and whys of leadership

Shared Leadership: Reframing the Hows and Whys of Leadership brings together the foremost thinkers on the subject and is the first book of its kind to address the conceptual, methodological, and practical issues for shared leadership.

On Competition

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health ca…

The Uniqueness of Asean Food

Edition

-

ISBN/ISSN

9786024409968

Collation

xxi, 314 hal : ilus ; 21 cm

Series Title

-

Call Number

630 RAH u

Leadership : theory and practice

Translated into 12 different languages and used in 89 countries, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn. Peter G. Northouse uses a consistent format for each chapter, allowing students to compare the various theories. Each…

Lembaga Jasa Keuangan Lainnya

Buku Seri Literasi Keuangan – Lembaga Jasa Keuangan Lainnya (LJKL) merupakan buku yang memuat materi paling luas dibandingkan seri lainnya, serta menunjukkan bahwa OJK merupakan otoritas yang memiliki cakupan pengawasan yang sangat luas atas perusahaan, badan, lembaga yang dibentuk oleh pemerintah secara spesifik untuk menjalankan fungsi sektor jasa keuangan tertentu, dengan karakteristik yan…

Statistics for managers using Microsoft Excel

Analyzing the Data Applicable to Business This text is the gold standard for learning how to use Microsoft Excel® in business statistics, helping students gain the understanding they need to be successful in their careers. The authors present statistics in the context of specific business fields; full chapters on business analytics further prepare students for success in their professions. …

Pengelolaan Sampah Terpadu

Abstrak Belum Tersedia

Kamus Istilah Penyiaran Digital

Perkembangan teknologi senantiasa melahirkan beragam istilah baru dalam berbagai bidang, tak terkecuali dalam dunia penyiaran. Seiring berjalannya waktu, ratusan bahkan ribuan istilah telah bermunculan dalam dunia penyiaran. Sebagian mungkin berupa istilah yang cukup akrab di telinga dan tak perlu dijelaskan lagi. Namun selebihnya, istilah tersebut merupakan istilah baru yang perlu diterangkan.…

Handbook of Research Methods in Public Administration

Describing new techniques and novel applications, Handbook of Research Methods in Public Administration, Second Edition demonstrates the use of tools designed to meet the increased complexity of problems in government and non-profit organizations with ever-more rigorous and systematic research. It presents detailed information on conceptualizing, planning, and implementing research projects inv…

Industrial processes and waste stream management

INDUSTRIAL PROCESSES and WASTE STREAM MANAGEMENT This book provides environmental technology students with a quick, enjoyable way to master the knowledge and skills needed to develop and implement successful, cost-effective industrial pollution control programs, especially when used in coordination with the Industrial Processes and Waste Stream Management video series produced by INTELECOM Inte…

Biotechnology for the treatment of hazardous waste

The development of biologically based processes for the treatment of hazardous inorganic and organic wastes is a multi-disciplinary effort requiring the consideration of a number of biological, chemical, and physical parameters, as well as the effective teaming of biologists, chemists, engineers, and regulatory agencies. This new text/reference bridges the disciplines in a unique way, allowing …

All about exchange-traded funds : the easy way to get started

All About Exchange-Traded Funds delivers everything you need to know about ETFs-from A to Z. It begins with an overview of the history of ETFs before moving on to important-to-know topics, such as regulatory essentials, the benchmarks and strategies that ETFs track, valuation, and ways to actively manage a portfolio of ETFs. Whether you're a novice or experienced investor, you'll get valuable i…

Corporate Governance

In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to i…