The greatest inventions and advances in technology or business generally come in negative periods because there is greater necessity for creative thinking and radical solutions that break with the past. (Penemuan-penemuan dan pencapaian-pencapaian terhebat dalam teknologi dan bisnis biasanya berasal dari periode-periode negatif karena ada kebutuhan yang besar untuk pemikiran kreatif dan solusi-…
Di era Abad 21 organisasi termasuk Perpustakaan tidak bisa lagi menutup diri atas keterbukaan informasi dan manajemen yang ada. Perpustakaan harus dapat memberikan kepuasaan terhadap masyarakat melalui teknologi dan industri komunikasi. Ketika lembaga menutup diri atas keterbukaan informasi dan sulitnya menerima dari luar, bukan tidak mungkin suatu organisasi atau lembaga akan ditinggalkan pele…
The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspi…
Statistics for Managers Using Microsoft® Excel® is considered the gold standard in learning Microsoft Excel for business statistics. Guided by the authors’ diverse teaching experiences and by ASA’s Guidelines for Assessment and Instruction (GAISE), the 9th Edition continues to innovate and improve how the course is taught. It presents statistics in the context of specific business fields …
Use this comprehensive tutorial and reference to increase productivity and write stored procedures using the language with which you're most familiar. The revised content covers new features such as XML integration, Web services, the .NET Common Language Runtime (CLR), and security updates, making this book a must for any developer or database administrator transitioning to the new version of S…
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The world of marketing is changing every day and in order for you to have a competitive edge, you need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing manag…
Human Resource Management: People, Data, and Analytics by Talya Bauer, Berrin Erdogan, David Caughlin, and Donald Truxillo introduces students to the fundamentals of talent management with integrated coverage of data analytics and how they can be used to inform and support decisions about people in an organization. Features tied to SHRM competencies and data exercises give readers hands-on oppo…
Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals. The class discussion inherent in case teaching is well known for stimulating the development of students' critical thinking skills, yet instructors often need guidance on managing that class discussion to maximize learning. "Teaching with Cases"…
Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…
"This is the book the American telecommunications industry has been waiting for. In the face of a $4 trillion national debt and serious overseas competition, the need for a plan of action that restores the dominance of U.S. telecommunications - and strategically moves it forward with future products and services - has never been greater." "In this one expert resource, you'll get the priceless w…
With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your students to enter the job market. Management, 14th Edition, Global Edition, vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases, and hands-on exercises, students will see and experience management in acti…
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
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Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with "Effective Small Business Management." This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social res…
A detailed, multi-disciplinary approach to investment analytics Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analytics and modeling methods, this book is unique in its multi-disciplinary approach. Investment analytics involves the input of a var…