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Corporate communication: a guide to theory & practice
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship
- Edition
- 4th ed
- ISBN/ISSN
- 9781446274941
- Collation
- xxi, 294 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.45 COR c
Services marketing : people, technology, strategy
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…
- Edition
- 8th Ed
- ISBN/ISSN
- 9781944659004
- Collation
- XVII, 783 pages : illus ; 29 cm
- Series Title
- -
- Call Number
- 658.8 WIR s
Marketing management
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing …
- Edition
- 15, Global edition
- ISBN/ISSN
- 9781292092621
- Collation
- I36 pages : colour illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.8 Kot m
Effective Small Business Management: An Entrepreneurial Approach
Abstrak Belum Tersedia
- Edition
- 8th
- ISBN/ISSN
- 013196870X
- Collation
- xvi, 832 p. : ill., plans ; 29 cm
- Series Title
- -
- Call Number
- 658.022 Sca e
Effective small business management : an entrepreneurial approach
Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with "Effective Small Business Management." This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social res…
- Edition
- 10th Ed
- ISBN/ISSN
- 9780132157469
- Collation
- xv, 871 pages : illustrations ; 29 cm
- Series Title
- -
- Call Number
- 658.022 SCA e
Portfolio construction and analytics
A detailed, multi-disciplinary approach to investment analytics Portfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analytics and modeling methods, this book is unique in its multi-disciplinary approach. Investment analytics involves the input of a var…
- Edition
- -
- ISBN/ISSN
- 9781118445594
- Collation
- 1 online resource.
- Series Title
- Frank J. Fabozzi series
- Call Number
- 332.6 FAB p
CSR 2.0 : transforming corporate sustainability and responsibility
The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR …
- Edition
- -
- ISBN/ISSN
- 9783642408731
- Collation
- 1 online resource (xi, 89 pages) : illustrations
- Series Title
- -
- Call Number
- 658.408 VIS c
Successful project management
Master everything you need to work successfully in today's project management environment with SUCCESSFUL PROJECT MANAGEMENT, 7E. This best-selling book details how to organize and manage project teams — from planning and scheduling to cost management. Each chapter aligns with PMBOK (Project Management Body of Knowledge) to ensure best practices. The book covers the latest business challenges…
- Edition
- 7th ed.
- ISBN/ISSN
- 9781337095471
- Collation
- xxix, 521 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.404 GID s
Crisis Communications: A Casebook Approach
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees,…
- Edition
- 5th Ed
- ISBN/ISSN
- 9781138923744
- Collation
- 1 online resource (xi, 424pages) : illustrations
- Series Title
- -
- Call Number
- 659.2 FEA c
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Abstrak Belum Tersedia
- Edition
- 3rd
- ISBN/ISSN
- 132336227
- Collation
- xxi, 692 p. : ill. (chiefly col.) ; 26 cm.
- Series Title
- -
- Call Number
- 658.827 Kel s
Transnational management : text, cases, and readings in cross-border management
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are develop…
- Edition
- -
- ISBN/ISSN
- 9780256141382
- Collation
- x, 880 pages : illustrations, maps ; 24 cm
- Series Title
- -
- Call Number
- 658.049 Bar t
Management control systems: performance measurement, evaluation and incentives
The book's key strengths are its real world, practical examples, the huge range of international case material, coverage of international issues and multinational organisations, and the coverage of ethics and not-for-profit issues. The book is perceived as thorough, logical, and easy to read.
- Edition
- 2nd ed.
- ISBN/ISSN
- 9780273708018
- Collation
- xvii, 850 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 658 MER m
International human resource management
International Human Resource Management is a critically engaging and student friendly textbook for International HRM modules at all levels, including the CIPD Level 7 Advanced International HRM module. Providing wide international coverage and incorporating a global strategy perspective, it offers a particular focus on cross-cultural, comparative and strategic HRM issues, with a strong emphasis…
- Edition
- 4th Ed
- ISBN/ISSN
- 9781843983750
- Collation
- xvi, 511 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.3 BRE i
International human resource management : managing people in a multinational …
Dowling et al is a rare instance of a textbook that has developed alongside the field - helping to shape what it is today - and remains the market leading IHRM textbook worldwide. The international author team have ensured this edition is even more international than its predecessors, whilst also remaining close to curriculum developments. New edition changes include a streamlined chapter struc…
- Edition
- 6th Ed
- ISBN/ISSN
- 9781408032091
- Collation
- xvi, 347 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.3 DOW i
Technological innovation and economic performance
Brings together the research and critical thinking of various world's top macro and micro economists to provide a multifaceted perspective. This volume provides the analysis into the causes of technological innovation and its relationship to economic performance.
- Edition
- -
- ISBN/ISSN
- 0691090912
- Collation
- x, 476 pages ; 26 cm
- Series Title
- -
- Call Number
- 338.064 STE t
Winning in Asia : strategies for competing in the new millennium
"Over the last two decades, companies doing business in East Asia have enjoyed the biggest boom period in the region's history - and also suffered years of fallout from the 1997 financial crisis. Now Asia is entering a new phase of growth that will create a competitive landscape unlike anything we've seen in the past - and where complacency is not an option. Winning in Asia addresses the major …
- Edition
- -
- ISBN/ISSN
- 0875846203
- Collation
- ix, 261 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.0095 WIL w
Strategic Management of Technology and Innovation
Abstrak Belum Tersedia
- Edition
- 5th Ed
- ISBN/ISSN
- 9780071263290
- Collation
- xiii, 1264 p. : ill. ; 26 cm
- Series Title
- -
- Call Number
- 658.514 Bur s
Strategic Management of Technology and Innovation
Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.
- Edition
- 4 ed
- ISBN/ISSN
- 0072536950
- Collation
- Boston
- Series Title
- -
- Call Number
- 658.514 BUR s
Gaining and sustaining competitive advantage
For MBA-level courses in Strategic Management.This text is designed to show students how to put theory into practice.
- Edition
- 2 Ed
- ISBN/ISSN
- 0131227327
- Collation
- xxii, 600 pages ; 25 cm
- Series Title
- -
- Call Number
- 658.4 BAR g
Clusters, networks, and innovation
Recent years have seen strong interest and a growing amount of research and teaching on the phenomenon of economic and business 'clusters'. Even in a global world particular localities appear to have distinctive advantages. A key consideration for industrial policy and business location decisions, this book brings together cutting edge work on the issue by leading international scholars. - ;Gov…
- Edition
- -
- ISBN/ISSN
- 9780199275564
- Collation
- xxiv, 499 pages : illustrations, maps
- Series Title
- -
- Call Number
- 338.87 BRE c
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