Filter by
Future telecommunications : information applications, services & infrastructure
"This is the book the American telecommunications industry has been waiting for. In the face of a $4 trillion national debt and serious overseas competition, the need for a plan of action that restores the dominance of U.S. telecommunications - and strategically moves it forward with future products and services - has never been greater." "In this one expert resource, you'll get the priceless w…
- Edition
- -
- ISBN/ISSN
- 0070280398
- Collation
- xix, 234 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 302.201 HEL f
Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public …
Buku ini disusun mengisi kelangkaan buku riset komunikasi di Indonesia, tema-tema bahasan dalam buku ini antara lain: 1. Pengantar riset komunikasi: definisi dan elemen dasar. 2. Metodologi dan prosedur riset komunikasi. 3. Metode Pengumpulan data, instrumen riset, pengukuran, teknik sampling, dan analisis data. 4. Riset public relation, komunikasi organisasi, dan komunikasi pemasaran.
- Edition
- -
- ISBN/ISSN
- 9793925620
- Collation
- xvii, 402 p. : ill. ; 23 cm
- Series Title
- -
- Call Number
- 302.2072 KRI t
Corporate communication: a guide to theory & practice
Retaining the practicality and strong theoretical approach of the previous edition, the new fourth edition of this market-leading text has been updated to include topics such as the new media environment, CSR standards and corporate citizenship
- Edition
- 4th ed
- ISBN/ISSN
- 9781446274941
- Collation
- xxi, 294 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 658.45 COR c
Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
- Edition
- 5th Ed
- ISBN/ISSN
- 9780273773245
- Collation
- xxi, 615 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.802 Pel m
Business communication today
Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless business skills such as listening, presenting, and writing. With a strong focus on mobile integration, th…
- Edition
- 14th Ed
- ISBN/ISSN
- 9781292215402
- Collation
- 1 online resource (704 pages)
- Series Title
- -
- Call Number
- 658.45 BOV b
Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate …
- Edition
- 7th
- ISBN/ISSN
- 9780073255965
- Collation
- xxvi, 820 p. : col. ill. ; 27,5 cm.
- Series Title
- -
- Call Number
- 659.1 Bel a
Introduction to advertising and promotion : an integrated marketing communica…
Abstrak Belum Tersedia
- Edition
- 3rd ed
- ISBN/ISSN
- 9780256136968
- Collation
- xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.
- Series Title
- -
- Call Number
- 659.1 Bel i
Pengantar semiotika: tanda-tanda dalam kebudayaan kontemporer
Dalam kehidupan sehari-hari, kita biasa mencari tahu makna-makna dari simbol dan status, membicarakan `kesan-kesan`, membaca buku atau majalah yang mengulas tentang `bahasa tubuh`. Kegiatan-kegiatan itu menunjukkan bahwa pada dasarnya kita terbiasa menjadi praktisi semiotika, sekalipun kita mungkin tidak memahami hal-hal teknis di bidang semiotika. Kita mempraktekkan semiotika pada tataran yang…
- Edition
- -
- ISBN/ISSN
- 9789791262323
- Collation
- xiv + 247 hlm
- Series Title
- -
- Call Number
- 302.201 BER p
Semiotika komunikasi aplikasi praktis bagi penelitian dan skripsi komunikasi
Kata Semiotika Komunikasi kadang masih terdengar asing bagi masyarakat juga dikalangan mahasiswa llmu Kamuikasi, tak sedikit yang sudah melirik dan mulai mencoba-coba menggunakan semiotika sebagai alat ‘bedah' penelitian rnereka. Semiotika adalah ilmu tentang makna dibalik tanda-tanda. Keunikan manusia dibanding ciptaan Tuhan yang lain adalah kernarnpuannya dalam merangkai kata dan berbahasa …
- Edition
- ed.2
- ISBN/ISSN
- 9786021521410
- Collation
- Bib. hal. 225-231 vii, 231 hlm. : il. ; 23 cm
- Series Title
- -
- Call Number
- 302.201 WIB s
Ongoing crisis communication : planning, managing, and responding
Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals, organizations, the organizations' stakeholders, and even entire industries. Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multidisciplinary approach to the enti…
- Edition
- 4th ed
- ISBN/ISSN
- 9781452261362
- Collation
- xiii, 239 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.4056 COO o
Enterprise Governance of Information Technology : Achieving Alignment and Val…
This book integrates theoretical advances and empirical data on Enterprise Governance in Information Technology (EGIT) with practical applications based on numerous case examples. The third revised edition of Enterprise Governance of Information Technology provides professionals and students with the most recent research advancements as well as an in-depth discussion of the recently-introduced …
- Edition
- 3rd ed
- ISBN/ISSN
- 9783030259174
- Collation
- 1 online resource (217 pages)
- Series Title
- -
- Call Number
- 004.0684 HEA e
Marketing communications : discovery, creation and conversations
This edition provides a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketi…
- Edition
- 7th. ed
- ISBN/ISSN
- 9781292092614
- Collation
- xxxvi, 724 pages : colour illustrations ; 27 cm
- Series Title
- -
- Call Number
- 658.802 FIL m
Ilmu Komunikasi Suatu Pengantar
Apakah perbedaan komunikasi antara hewan, manusia purba dengan manusia modern? Bagaimana pula dengan ‘bahasa gaul’ wadam? Buku ini menyediakan jawabannya. Ditulis oleh Deddy Mulyana, M.A., Ph.D. seorang pakar komunikasi, buku ini mengombinasikan uraian ilmiah, pengalaman pribadi, dan anekdot, tanpa mengurangi bobotnya sebagai buku yang layak dibaca. Di dalamnya akan ditemukan banyak ilustr…
- Edition
- ed.rev
- ISBN/ISSN
- 9795149938
- Collation
- xvii, 466 hlm.;23 cm
- Series Title
- -
- Call Number
- 302.201 MUL i
Ilmu Komunikasi: Suatu Pengantar
Abstrak Belum Tersedia
- Edition
- -
- ISBN/ISSN
- 9795149938
- Collation
- xvii, 466 p. : ill. ; 24 cm
- Series Title
- -
- Call Number
- 302.201 Mul i
Diplomasi Kemanusiaan, Konsep perdebatan isu-isu kontemporer
Diplomasi menekankan aspek penting bagaimana manusia (aktor) saling berinteraksi, berkomunikasi dan bernegosiasi mencari kesepakatan berdasarkan prinsip rasionalitas dan nilai moral untuk kepentingan bersama. Walaupun diplomasi kemanusiaan dan diplomasi konvensional (atau tradisional) memiliki banyak kesamaan pada level operasional, namun kedua hal itu sebenarnya pada hakikatnya berbeda. Pada p…
- Edition
- -
- ISBN/ISSN
- 9786022629733
- Collation
- vii, 64 hlm ; ilus : 24 cm
- Series Title
- -
- Call Number
- 327.2 KUN d
Researching identity and interculturality
This volume focuses on advances in research methodology in an interdisciplinary field framed by discourses of identity and interculturality. It includes a range of qualitative studies: studies of interaction, narrative studies, conversation analysis, ethnographic studies, postcolonial studies and critical discourse studies, and emphasizes the role of discourse and power in all studies of identi…
- Edition
- -
- ISBN/ISSN
- 9780415739122
- Collation
- 252 pages
- Series Title
- -
- Call Number
- 370.117 Der r
Business communication : developing leaders for a networked world
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better po…
- Edition
- 2nd ed
- ISBN/ISSN
- 9780073403281
- Collation
- xxxvii, 548 pages : color illustrations ; 28 cm
- Series Title
- -
- Call Number
- 658.45 Car b
Handbook of Communication Ethics, The
The Handbook of Communication Ethics serves as a comprehensive guide to the study of communication and ethics. It brings together analyses and applications based on recognized ethical theories as well as those outside the traditional domain of ethics but which engage important questions of power, equality, and justice. The work herein encourages readers to make important connections between mat…
- Edition
- -
- ISBN/ISSN
- 9780415994651
- Collation
- xix, 530 p. : ill. ; 27 cm
- Series Title
- -
- Call Number
- 175 Che h
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to…
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?Seize the power of today's most powerful marketing tool--WORD OF MOUTHAccording to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM m…
- Edition
- -
- ISBN/ISSN
- 9780071816212
- Collation
- xxi, 229 p : ill ; 24 cm
- Series Title
- -
- Call Number
- 658.872 Ran h
Komunikasi Organisasi
Pentingnya komunikasi dengan manusia adalah suatu hal yang tidak bisa dipungkiri manusia, begitu juga halnya dengan organisasi. Tidak hanya pengetahuan dasar tentang komunikasi, pengetahuan dasar tentang organisasi sebagai suatu lingkungan tertentu yang berstruktur, berkarakteristik, serta memiliki fungsi tertentu adalah suatu hal yang mendukung kelancaran komunikasi organisasi. Dalam buku ini,…
- Edition
- -
- ISBN/ISSN
- 9795261878
- Collation
- xxv, 228 p.; 20 cm
- Series Title
- -
- Call Number
- 302.2 Muh k
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography