Books

Advertising & IMC: Principles & Practice 9th Ed

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Advertising tracks the changes in today's dynamic world of media and marketing communications well as the implications of these changes to traditional practice and presents them to students through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Availability

Detail Information

Series Title

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Call Number

659.1 Mor a

Publisher

Upper Saddle River, New Jersey : Pearson Prentice Hall., 2012

Collation

xxviii, 67 p. : ill. (chiefly col.) ; 28 cm

Language

English

ISBN/ISSN

9780273752929

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

9th Ed

Subject(s)

Advertising

Specific Detail Info

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Statement of Responsibility

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Other version/related

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