Books

The bank marketing handbook

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The document describes a practical marketing handbook series for community bankers published by the ABA. The series consists of 6 units that provide templates and best practices for developing a marketing plan, conducting market research, implementing relationship marketing and sales techniques, integrating marketing communications, using e-marketing, and launching new products. The units range from 24-32 pages each and include downloadable templates on an accompanying CD-ROM. The handbook series is intended to help community banks improve their marketing, sales, and relationship management efforts in the face of increasing competition.

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Availability

Detail Information

Series Title

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Call Number

332.120688 KEN b

Publisher

Cambridge : Woodhead-Faulkner., 1987

Collation

vi, 226 pages ; 24 cm

Language

English

ISBN/ISSN

97808594133436

Classification

332.120688

Content Type

text

Media Type

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Carrier Type

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Edition

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Subject(s)

Bank marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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