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Found 1 from your keywords: author="Kenneth Andrew"
cover
The bank marketing handbook
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Kenneth Andrew

The document describes a practical marketing handbook series for community bankers published by the ABA. The series consists of 6 units that provide templates and best practices for developing a marketing plan, conducting market research, implementing relationship marketing and sales techniques, integrating marketing communications, using e-marketing, and launching new products. The units range…

Edition
-
ISBN/ISSN
97808594133436
Collation
vi, 226 pages ; 24 cm
Series Title
-
Call Number
332.120688 KEN b