Books

This is PR: the realities of public relations

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This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International Edition covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom

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Detail Information

Series Title

Wadsworth series in mass communication and journalism

Call Number

659.2 NEW t

Publisher

Belmont, Calif. : Wadsworth Cengage Learning., 2013

Collation

xiv, 369 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

9781133307617

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

11th ed.

Subject(s)

Communication in marketing
Public relations

Specific Detail Info

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Statement of Responsibility

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