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Found 1 from your keywords: author="Kruckeberg, Dean."
cover
This is PR: the realities of public relations
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Newsom, Doug.VanSlyke Turk, Judy.Kruckeberg, Dean.

This volume introduces students to the world of public relations with a strong emphasis on the fundamentals, such as history and research, as well as the emerging issues, such as technology, ethics, and the international aspects of public relations. Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, 11E, International…

Edition
11th ed.
ISBN/ISSN
9781133307617
Collation
xiv, 369 p. : ill. ; 26 cm.
Series Title
Wadsworth series in mass communication and journalism
Call Number
659.2 NEW t