Books

Principles of Marketing 19 Ed.

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Master the key marketing challenges and see how you can develop meaningful connections with your customers.
Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.
Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.
Key features include:
- Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices.
- End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.
- A sample marketing plan showing you how to apply important marketing planning concepts.
- End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.

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Availability

Detail Information

Series Title

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Call Number

658.8 KOT p

Publisher

Harlow, Essex : Pearson., 2024

Collation

768 p. : Ill. ; 24 cm.

Language

English

ISBN/ISSN

9781292449364

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

19th Ed.

Subject(s)

Marketing Management
Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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