Books

Digital marketing : strategy & tactics

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This book approaches digital marketing in two ways: from the point of view of the strategic
thinker - who might guide the vision in their organization requiring an understanding all of
the options available as well as how to evaluate them; and the tactical perspective, for the
roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch
campaigns themselves.

Each chapter is designed to present frameworks for thinking broadly and structurally about
the channel being discussed, but with many examples and exercises to bring the practical
deployment of digital marketing into a real-world focus.

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Availability

Detail Information

Series Title

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Call Number

658.872 KAG d

Publisher

New York : Wessex Press., 2021

Collation

xv, 284 pages : color illustrations ; 28 cm.

Language

English

ISBN/ISSN

9781732987098

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed.

Subject(s)

Marketing
Internet marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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