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Found 1 from your keywords: author="Kagan, Jeremy"
cover
Digital marketing : strategy & tactics
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Kagan, Jeremy

This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves.…

Edition
2nd ed.
ISBN/ISSN
9781732987098
Collation
xv, 284 pages : color illustrations ; 28 cm.
Series Title
-
Call Number
658.872 KAG d