Books

Digital marketing strategy: an integrated approach to online marketing

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Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.

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Availability

Detail Information

Series Title

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Call Number

658.872 KIN d

Publisher

New York : Kogan Page., 2019

Collation

xvii, 364 pages : illustrations ; 25 cm

Language

English

ISBN/ISSN

9780749498085

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

2nd ed

Subject(s)

Strategic planning
Electronic commerce
Internet marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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