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Found 2 from your keywords: author="Kingsnorth, Simon"
cover
Digital Marketing Strategy: An Integrated Approach To Online Marketing 3rd. ed
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Kingsnorth, Simon

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.…

Edition
3rd. ed.
ISBN/ISSN
9781398605978
Collation
xvi, 399 pages : illustrations ; 25 cm
Series Title
-
Call Number
658.876 KIN d
cover
Digital marketing strategy: an integrated approach to online marketing
Comment Share
Kingsnorth, Simon

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user…

Edition
2nd ed
ISBN/ISSN
9780749498085
Collation
xvii, 364 pages : illustrations ; 25 cm
Series Title
-
Call Number
658.872 KIN d