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Strategic brand management: building, measuring, and managing brand equity

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions.

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Detail Information

Series Title

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Call Number

658.827 Kel s

Publisher

Boston : Pearson., 2013

Collation

xxviii, 562 p. : col. ill. ; 29 cm.

Language

English

ISBN/ISSN

9780132664257

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

4th ed.

Subject(s)

Brand name products

Specific Detail Info

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Statement of Responsibility

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