e-Book

Principles of marketing : global edition.

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Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework

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Detail Information

Series Title

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Call Number

658.8 KOT p

Publisher

Harlow, Essex, England ; New Y : Pearson., 2016

Collation

731 pages : illustrations ; 28 cm

Language

English

ISBN/ISSN

9781292092485

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

16th. Ed

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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