Books

Corporate communication 7th.ed

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Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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Availability

Detail Information

Series Title

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Call Number

658.45 Arg c

Publisher

New York : McGraw-Hill Education., 2016

Collation

xxii, 312 pages ; 23 cm

Language

English

ISBN/ISSN

9789814636193

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

7th. ed

Subject(s)

Communication in organizations.
Communication in management.
Public relations.

Specific Detail Info

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Statement of Responsibility

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