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Found 5 from your keywords: author="Argenti, Paul A"
cover
Corporate communication 8th.ed
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Argenti, Paul A.

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations highlight the strategies companies have used to stay ahead. Students have the opportunity to participate in real-world decisions that man…

Edition
8th Ed.
ISBN/ISSN
9781265092252
Collation
xxii, 262 p. .; 23 cm.
Series Title
-
Call Number
658.45 ARG c
cover
Corporate communication 7th.ed
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Argenti, Paul A

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity…

Edition
7th. ed
ISBN/ISSN
9789814636193
Collation
xxii, 312 pages ; 23 cm
Series Title
-
Call Number
658.45 Arg c
cover
Corporate communication
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Argenti, Paul A.

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Edition
6th ed
ISBN/ISSN
9780071326155
Collation
xx, 307 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.45 Arg c
cover
Corporate Communication
Comment Share
Argenti, Paul A.

"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participa…

Edition
5th Ed
ISBN/ISSN
9780071276153
Collation
xx, 313 p. : ill. ; 23,5 cm
Series Title
-
Call Number
658.45 Arg c
cover
Komunikasi Korporat
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Argenti, Paul A.

Mengapa komunikasi korporat begitu penting sekarang ini? Pertama, kita tinggal di sebuah era yang lebih canggih dalam hal komunikasi. Informasi berjalan secepat kilat dari satu sisi dunia ke sisi lain sebagai hasil dari pengembangan teknologi, seperti Internet dan blog. Kedua, publik lebih canggih dalam pendekatannya kepada organisasi-organisasi daripada dulu. Orang-orang cenderung lebih berpen…

Edition
5th Ed
ISBN/ISSN
9786028555111
Collation
xxii, 350 [B:4, I:6] p. : ill. ; 26 cm
Series Title
-
Call Number
658.45 Arg k