Books

Social media marketing

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The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.

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Availability

Detail Information

Series Title

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Call Number

658.872 Tut s

Publisher

Los Angeles : Sage., 2015

Collation

xiv, 332 p. : ill. ; 24 cm

Language

English

ISBN/ISSN

9781473913011

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

2nd Ed.

Subject(s)

Internet marketing
Social media
Online Social Network

Specific Detail Info

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Statement of Responsibility

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