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Found 2 from your keywords: author="Tuten, Tracy L."
cover
Social Media Marketing
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Solomon, Michael R.Tuten, Tracy L.

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

Edition
3rd ed
ISBN/ISSN
9781526423863
Collation
xxi, 423 pages : illustrations ; 25 cm
Series Title
-
Call Number
658.872 TUT s
cover
Social media marketing
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Solomon, Michael R.Tuten, Tracy L.

The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.

Edition
2nd Ed.
ISBN/ISSN
9781473913011
Collation
xiv, 332 p. : ill. ; 24 cm
Series Title
-
Call Number
658.872 Tut s