Books

Advanced marketing strategy : phenomena, analysis, and decisions

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This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

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Availability

Detail Information

Series Title

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Call Number

658.802 Urb a

Publisher

Englewood Cliffs, N.J. : Prentice Hall., 1991

Collation

xx, 563 pages : illustrations ; 27 cm

Language

English

ISBN/ISSN

9780138519407

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Strategic planning
Marketing - Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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