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Found 1 from your keywords: author="Urban, Glen L."
cover
Advanced marketing strategy : phenomena, analysis, and decisions
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Urban, Glen L.Star, Steven H.

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketin…

Edition
-
ISBN/ISSN
9780138519407
Collation
xx, 563 pages : illustrations ; 27 cm
Series Title
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Call Number
658.802 Urb a