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Marketing Communications: A European Perspective




Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.


Availability

2015.06.0315658.802 Pel mILMU KOMUNIKASI (Rak Koleksi)Available
KOM.2020.031658.802 Pel mILMU KOMUNIKASI (Database Slims)Available

Detail Information

Series Title
-
Call Number
658.802 Pel m
Publisher Pearson -- Prentice Hall : New York.,
Collation
xxi, 615 p. : ill. ; 28 cm
Language
English
ISBN/ISSN
9780273773245
Classification
658.802
Content Type
-
Media Type
-
Carrier Type
-
Edition
5th Ed
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available


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