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Marketing Communications: A European Perspective
Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
Availability
2015.06.0315 | 658.802 Pel m | ILMU KOMUNIKASI (Rak Koleksi) | Available |
KOM.2020.031 | 658.802 Pel m | ILMU KOMUNIKASI (Database Slims) | Available |
Detail Information
Series Title |
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Call Number |
658.802 Pel m
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Publisher | Pearson -- Prentice Hall : New York., 2013 |
Collation |
xxi, 615 p. : ill. ; 28 cm
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Language |
English
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ISBN/ISSN |
9780273773245
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Classification |
658.802
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
5th Ed
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
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Other version/related
No other version available