Books

Marketing Communications: A European Perspective

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Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

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Availability

Detail Information

Series Title

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Call Number

658.802 Pel m

Publisher

New York : Pearson -- Prentice Hall., 2013

Collation

xxi, 615 p. : ill. ; 28 cm

Language

English

ISBN/ISSN

9780273773245

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

5th Ed

Subject(s)

Communication in marketing
Advertising

Specific Detail Info

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Statement of Responsibility

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