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Found 1 from your keywords: author="Bergh, Joeri van den"
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Marketing Communications: A European Perspective
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Pelsmacker, Patrick DeGeuens, MaggieBergh, Joeri van den

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

Edition
5th Ed
ISBN/ISSN
9780273773245
Collation
xxi, 615 p. : ill. ; 28 cm
Series Title
-
Call Number
658.802 Pel m