Books

On Deadline: Managing Media Relations

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Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist.
Called "virtually an encyclopedia of media relations" by one reviewer, the Fifth Edition covers relationships with reporters, spokesperson training, news conferences and special events, integrating media relations into marketing communications plans, crisis management, global media relations, ethics, establishing a media policy within the organization, measuring results and becoming a counselor to management. Its practical advice and how-to ideas draw on current case studies, most involving social media, and the authors' extensive experience in the U.S. and around the world.

With a clear and fast-moving style, the Fifth Edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results.

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Availability

Detail Information

Series Title

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Call Number

659.2 How o

Publisher

Long Grove, Illinois : Waveland Press., 2013

Collation

xvi, 240 p. ; 23 cm

Language

English

ISBN/ISSN

9781478603405

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

5th Ed

Subject(s)

Public relations
Mass media and business

Specific Detail Info

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Statement of Responsibility

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Other version/related

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