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Found 2 from your keywords: author="Mathews, Wilma K."
cover
On Deadline: Managing Media Relations
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Howard, Carole M.Mathews, Wilma K.

Media relations professionals must know how to stay ahead of the game to be effective in today’s complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors pre…

Edition
4th Ed
ISBN/ISSN
9781577664406
Collation
xxii, 256 p. ; 23 cm
Series Title
-
Call Number
659.2 How o
cover
On Deadline: Managing Media Relations
Comment Share
Howard, Carole M.Mathews, Wilma K.

Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Called "virtually an encyclopedia of media relations" by o…

Edition
5th Ed
ISBN/ISSN
9781478603405
Collation
xvi, 240 p. ; 23 cm
Series Title
-
Call Number
659.2 How o