Books

Public relations : strategies and tactics

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Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues in public relations.

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Availability

Detail Information

Series Title

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Call Number

659.2 Wil p

Publisher

New York : Longman., 2000

Collation

xxiv, 584 p. : ill. (some col.) ; 24 cm.

Language

English

ISBN/ISSN

9780321055552

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

6th ed

Subject(s)

Public relations
Public relations -- United States

Specific Detail Info

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Statement of Responsibility

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