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Found 3 from your keywords: author="Wilcox, Dennis L"
cover
Public relations : strategies and tactics
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Wilcox, Dennis L.Cameron, Glen T.Reber, Bryan H.

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techn…

Edition
11th Ed
ISBN/ISSN
9781292056586
Collation
624 pages : color illustrations ; 26 cm.
Series Title
-
Call Number
659.2 Wil p
cover
Public relations : strategies and tactics
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Wilcox, Dennis L

Public Relations presents an engaging and comprehensive overview of the principles, concepts, and methods of public relations. The text distinguishes itself from other texts in the field through the inclusion of case studies that are as current as today's headlines. This latest edition pays particular attention to global issues, use of the Internet and other new technologies, and ethical issues…

Edition
6th ed
ISBN/ISSN
9780321055552
Collation
xxiv, 584 p. : ill. (some col.) ; 24 cm.
Series Title
-
Call Number
659.2 Wil p
cover
Public Relations Writing and Media Techniques
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Wilcox, Dennis L.

Abstrak Belum Tersedia

Edition
5th.
ISBN/ISSN
0-205-41849-X
Collation
xiv, 578 p. : ill. ; 24cm.
Series Title
-
Call Number
659.2 Wil p