Books

How to Plan Advertising

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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

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Availability

Detail Information

Series Title

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Call Number

659.111 Coo h

Publisher

Australia : Cengage Learning., 2011

Collation

xvii, 201 p ; indeks ; 24 cm

Language

English

ISBN/ISSN

9780826457400

Classification

659.111

Content Type

text

Media Type

unspecified

Carrier Type

unspecified

Edition

2nd.ed

Subject(s)

Advertising
Periklanan

Specific Detail Info

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Statement of Responsibility

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