Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
Found 1 from your keywords: author="Cooper, Allan"
cover
How to Plan Advertising
Comment Share
Cooper, Allan

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is in…

Edition
2nd.ed
ISBN/ISSN
9780826457400
Collation
xvii, 201 p ; indeks ; 24 cm
Series Title
-
Call Number
659.111 Coo h