Quality management and statistical quality control students and instructors can look no further. Wiley is proud to offer a brand new text by Vic Sower, Essentials of Quality, which is aimed at meeting the needs of these students at both the undergraduate and graduate level spanning business, operations, engineering, technical, and education departments. QM & SQC students typically face chall…
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One of the most exciting developments in business today, Enterprise Resource Planning offers a wealth of opportunities for increased productivity by bringing a company's many different systems together into one large integrated system. To make sense of this new technology, Concepts in Enterprise Resource Planning examines enterprise software in general, rather than focusing on one particular pa…
Digital Design, fourth edition is a modern update of the classic authoritative text on digital design. This book teaches the basic concepts of digital design in a clear, accessible manner. The book presents the basic tools for the design of digital circuits and provides procedures suitable for a variety of digital applications.
Dalam kegiatan produksi dan pengembangan produk pangan dalam kemasan, informasi umur simpan menjadi hal yang harus ditampilkan dalam label kemasan. Konsumen berhak mendapatkan informasi umur simpan untuk mendapatkan jaminan food safety dan food quality suatu produk pangan. Tujuan dari penulisan buku ini adalah untuk membantu peniliti, staf Research dan Development (R&D) dan produsen pangan olah…
Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …
Saat ini, jasa semakin mendominasi perekonomian dunia. tentu saja, keterampilan mengelola dan memasarkan jasa menjadi semakin penting. Buku ini mengambil sudut pandang manajerial yang sangat kuat, namun tetap berdasarkan penelitian akademis yang solid. Tidak diragukan lagi, buku ini dapat menjawab kesenjangan antara teori dan dunia praktik yang sering dialami oleh akademisi dan pelaku bisnis. …
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking me…
Judul asli: Accounting Information Systems, 4th ed. Kelebihan buku ini terletak pada penyajian topik-topik dari sudut pandang seorang akuntan-sebagai pengguna akhir, perancang sistem, maupun auditor sistem informasi.
Fundamentals of Corporate Finance (Asia Global Edition) is an adaption of Fundamentals of Corporate Finance, Ninth Edition, by Stephen A. Ross, Randolph W. Westerfield, and Bradford D. Jordan. Hence it follows the tradition of excellence that instructors and students have come to associate with the Ross, Westerfield and Jordan series — blending comprehensive coverage of modern research with a…
Written in a clear and readable style by an experienced author of teaching texts, Engineering Design Methods is an integrated design textbook that presents specific methods within an overall strategy from concept to detail design. It also outlines the nature of design thinking, and sets it within broader contexts of product development and design process management. The book is much more than a…
Corporate Finance, by Ross, Westerfield, and Jaffe is a popular textbook that emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central…
Ross/Westerfield/Jaffe/Jordan's Corporate Finance: Core Principles and Applications was written to convey the most important corporate finance concepts and applications at a level that is approachable to the widest possible audience. The concise format, managerial context and design, and student-friendly writing style are key attributes to this text. The well-respected author team is known …
The best-selling "Fundamentals of Corporate Finance "(FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition--the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach--net present value (NPV) is treated as the basic concept underlying corporate finance.…
Corporate Finance, by Ross, Westerfield, and Jaffe emphasizes the modern fundamentals of the theory of finance, while providing contemporary examples to make the theory come to life. The authors aim to present corporate finance as the working of a small number of integrated and powerful intuitions, rather than a collection of unrelated topics. They develop the central concepts of modern finance…
Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-co…
Alexander and Sadiku's fourth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts. Students are introduced to the sound, six-step problem solving methodology in chapter one, and are cons…
Ilmu Mikrobiologi Pangan merupakan ilmu dalam lingkup Ilmu dan Teknologi Pangan yang membahas mengenai pola pertumbuhan mikroba, pemanfaatan mikroba untuk menghasilkan produk yang bermanfaat, pengenalan terhadap mikroba perusak dan mikroba patogen, serta berbagai cara untuk mengendalikan mikroba tersebut dan juga menganalisis keberadaannya pada pangan.
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can d…