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Found 1 from your keywords: author=Heppard, Kurt A
cover
Entrepreneurship as strategy : competing on the entrepreneurial edge
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Meyer, Dale GHeppard, Kurt A

The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. This book deals with this topic.

Edition
-
ISBN/ISSN
0761915796
Collation
xiii, 152 pages : illustrations ; 24 cm
Series Title
-
Call Number
658.421 MEY e