Employs a combination of text, readings, and cases to bring to life the business research on business challenges. This book offers insights on innovation management and market entries through several cases. It takes the perspective of the general manager at the product line, business unit, and corporate levels.
For MBA-level courses in Strategic Management.This text is designed to show students how to put theory into practice.
The complexity and dynamism of modern industries and businesses has exposed shortcomings in the strategy tools currently in widespread use. Senior management is in urgent need of a practical, fact-based, but rigorous approach for understanding how their organizations function, interact with competitors and their market place, and deliver performance over time. The Strategy Dynamics approach off…
Abstrak Belum Tersedia
Marketing adalah nama majalah bulanan yang berasal dari Indonesia yang pertama kali diterbitkan pada tahun 2000 dan diterbitkan oleh PT Info Cahaya Hero (Marketing Group). Majalah ini diterbitkan dalam Bahasa Indonesia. Selain edisi cetaknya, ada pula edisi online nya.
The study of the generation and control of air pollutants can be termed air pollution engineering and is the subject of this book. Our goal here is to present a rigorous and fundamental analysis of the production of air pollutants and their control. The book is intended for use at the senior or first-year graduate level in chemical, civil, environmental, and mechanical engineering curricula.
Thisbook presents the methodology and foundations of supply chain management and alsodemonstrates how recent developments build upon classic models. The authors focuson strategic, tactical, and operational aspects of supply chain management and covera broad range of topics from forecasting, inventory management, and facility locationto transportation, process flexibility, and auctions. Key math…
Designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. This book helps people at all levels understand the fundamental theories and practices of effective decision making, so that they can make better decisions in their personal and professional lives.
A thorough, in-depth treatment of strategic leadership that highlights knowledge creation and practical insight. The authors have been at the forefront of research and writing in this field; this book represents a compilation and creative extension of their own and others research on top executives. This brief one-color text is appropriate for MBA strategy courses or as a supplement to various …
Isu bahan bakar minyak (BBM) di Indonesia telah menjadi sesuatu yang sama mudah terbakarnya seperti BBM itu sendiri. Mengapa? Sudah sangat gamblang: puluhan juta rakyat jelata negeri ini sangat tergantung dan ditentukan peruntungan hidupnya oleh BBM. Sumber energi utama untuk menyalakan api di dapur-dapur rumah mereka adalah minyak-tanah. Kenaikan harga salah satu jenis BBM tersebut dapat berak…
Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that students grapple with the most current challenges facing businesspeople today.
Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals, organizations, the organizations' stakeholders, and even entire industries. Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multidisciplinary approach to the enti…
The Performance Prism takes a radically different look at performance measurement, and sets out explicitly to identify how managers can use measurement data to improve business performance.
While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. Here, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks.
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. This book deals with this topic.
Ditulis oleh ahli yang sudah 25 tahun berkiprah sebagai praktisi manajemen sumber daya manusia, buku ini memberi anda panduan praktis, sistematis, langkah demi langkah untuk menyusun dan menerapkan kebijakan, strategi dan sistem imbalan yang tepat, yang akan mendukung kelangsungan bisnis anda. Dengan memperhatikan "setting" dunia usaha dan budaya Indonesia, berikut kerangka peraturan perundanga…
The typical salesperson today is overwhelmed, trapped in a chaotic, pressure-filled environment with too much to do and not enough time to do it. Salespeople need help! This book provides it. Dave Kahle contends that smart time management is not about cramming more activity into each hour; but about achieving greater results in that hour. The content has been honed in hundreds of seminars and r…
The purpose of the book is to explore, from different perspectives, the dynamic interplay between the technology of a firm, its strategies, organizational choices, and issues of place, region, and location.