"A good book for all company directors, CEOs, managers and government regulators. It highlights the growing importance of good corporate governance at a macro and micro level. Peter Wallace & John Zinkin's book illustrates clearly the corporate governance implications on different enterprises, Markets, and geographies with special emphasis from he shareholder's point of view. Particularly helpf…
In the wake of the recent global financial collapse the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to i…
A perfect supplement for courses in Corporate Finance, Accounting, a variety of Management courses like Strategy, Ethics and/or Business and Society, and Business Law. An overview of the corporate governance system in a flexible, modular format. Today the term "corporate governance" is familiar to almost everyone, mostly because of the emergence of so many shocking corporate scandals. Cor…
Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…
"Corporate Communication" by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participa…
Mengapa komunikasi korporat begitu penting sekarang ini? Pertama, kita tinggal di sebuah era yang lebih canggih dalam hal komunikasi. Informasi berjalan secepat kilat dari satu sisi dunia ke sisi lain sebagai hasil dari pengembangan teknologi, seperti Internet dan blog. Kedua, publik lebih canggih dalam pendekatannya kepada organisasi-organisasi daripada dulu. Orang-orang cenderung lebih berpen…
Melalui buku ini Anda akan mempelajari enam rahasia psikologi sosial di balik strategi memengaruhi orang, cara memengaruhi orang tanpa terasa, dan cara untuk menghadapi persuasi dan bujukan yang canggih. Bahkan Anda pun bisa memanfaatkan strategi-strategi
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For more than two decades, this work has remained the leading advanced textbook and easy-to-use reference on food chemistry and technology. Its fourth edition has been extensively re-written and enlarged, now also covering topics such as BSE detection or acrylamide. Food allergies, alcoholic drinks, or phystosterols are now treated more extensively. Proven features of the prior editions are …
Seeing Sociology in Everyday Life Sociology, 15/e, empowers students to see the world around them through a sociological lens, helping them better understand their own lives. The textis written to help students find and use the science of social behavior in everyday life. John Macionis takes students step-by-step through the theories and research that make up the discipline of sociology. This n…
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.\n\nJohn Macionis, like many college students, found his passion and life's work after taking an introductory sociology course. Sociology helped him make sense of the world around him. John shares his enthusiasm, excitement and teaching experience through …
Macionis's Social Problems is the only social problems text that explains how society frames social problems and solutions through politics. The text analyzes social issues and policies, using the concepts of sociological theory and the everyday language of politics. This text helps students understand the attitudes and values that define the political spectrum in the United States. Once stude…
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Updated and revised, this tenth edition helps accountants build strong critical thinking skills and a sound theoretical background. This enables them to evaluate accounting practice in today's increasingly global world economy. A unique and timely collection of cases and readings cover all areas of accounting and shows how the latest accounting standards impact decision making. New FASB codific…
Financial Accounting Theory and Analysis: Text and Cases, 11th Edition continues to focus on showing readers how accounting standards directly affect daily decision making on the job. The new edition of this text has been updated and revised to provide students and professionals with the theoretical background they need to keep up with the convergence issues and succeed in today s increasingly …
PRINCIPLES OF ECONOMICS, 5E, INTERNATIONAL EDITION continues to be the most popular and widely used text in economics classrooms today. The fifth edition features a strong revision of content in all 36 chapters while maintaining the clear, accessible writing style and precise presentation that are the hallmark of this highly respected author. Dozens of new applications emphasize the real-world …
Principles of Economics, 6/e, International Edition" became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula …
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Email marketing merupakan salah satu tools pemasaran online yang sangat efektif sampai saat ini, data riset menunjukan bahwa efektivitas email marketing ini hanya satu nomor dibawah SEO dari sisi efektivitas. Hal ini tidak terlalu mengejutkan karena selain sifatnya yang direct dan personal, email marketing memiliki kelebihan dari sisi customisasi pesan yang ingin disampaikan dan juga manajemen …
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